17 October 2022
Author: Lavinia Fasano and Olivia Houghton
Image: Gohar World, US
Brands will also become facilitators to satisfy the needs of individual luxurians and assist them in their pursuit of self-growth. ‘For VIP clients, the luxury brand is transforming into a travel agent, hotelier and cultural compass, always providing a five-star concierge service,’ says Christopher Sanderson, co-founder of The Future Laboratory.
In the years ahead, luxurians will seize the opportunity to travel without limits, and a flurry of new luxury hotels, bars and restaurants will fulfil their desire for sensorial experiences, hedonism and alternative cultural exchanges.
Invitation-only events and who-you-know hospitality will only heighten the hunger to be part of tomorrow’s insider crowd. ‘When I ask an ultra-HNWI to describe a truly exclusive experience, the most common response I get is an invite-only event hosted by a brand,’ Oliver Williams, luxury adviser and journalist at Forbes, tells The Future Laboratory.
For 2022 and beyond, luxury companies must think beyond product development to become community-builders and social coordinators offering the rarest or most immersive moments. Guilded Luxury offers a framework for luxury businesses to establish and cement more meaningful relationships with clients, harnessing emerging technologies, membership models and a touch of old-world glamour to remain front-of-mind and top of customers’ spending.
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