Whereas older generations often resort to meditation or breath work apps, Gen Z favour more creative or gamified self-care activities to incorporate into their daily routines. Mindful game Kinder World invites players to take care of digital pot plants through short and simple wellbeing exercises, such as naming emotions or recalling a pleasing scent.
Elsewhere, Oye is filling a gap in mental health support specific to the Latinx community. Inspired by the personal journey of Colombian singer J Balvin, the company’s chief dream officer, Oye’s mind-body practices, daily emotion check-ins and mindful notifications help users transform their emotions into creative actions.
As mental health support services multiply, new portals are emerging to help consumers access and understand the many available resources. This is the vision guiding Wondermind, a digestible and inclusive ‘mental health fitness eco-system’ co-founded by entrepreneur Daniella Pierson, singer-actor Selena Gomez and her mother Mandy Teefey. ‘We want someone who’s 15 years old to be able to read it, as well as someone who is 57 years old,’ explains Pierson.
Another example is US pop artist Megan Thee Stallion’s Bad Bitches Have Bad Days Too, a website listing diverse resources from therapy platforms to helplines, focusing on underserved communities, namely LGBTQ+ and specific support for Black, Indigenous people of colour.
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