There are more than 10m informal retail outlets in West and Central Africa, representing more than 90% of the total trade in essential goods. In Nigeria alone, there are more than 1.5m outlets selling more than £10bn ($12bn, €12bn) worth of FMCG goods (source: Betastore).
Betastore is a B2B retail marketplace for informal retailers in West and Central Africa, that allows small retailers to order via SMS, chat, WhatsApp or through its app, improving on current processes in which store owners close their shops to go to open markets to source their products. It removes sales middlemen, allowing traders to access FMCG directly from manufacturers and distributors, keep products cost-competitive, while also giving businesses access to smart financing. It also integrates with logistics partners to ensure orders arrive in 24 hours. The Nigerian firm is planning to grow beyond its current footprint of Nigeria, Senegal and the Ivory Coast to include Ghana, the Democratic Republic of the Congo and Cameroon.
E-commerce accounts for a relatively small proportion of Mexico’s overall retail sales (6% in 2020), but this figure is forecast to grow to 15% by 2023 (source: Barclays/Statista). But less than 1% of the country's B2B transactions are online, with the industry still largely reliant on cash transactions that require retailers to pay upfront for merchandise (source: MIferia).
Miferia is a B2B wholesale marketplace that connects independent retailers in Mexico with domestic brands across categories including cosmetics, food, beverage and home décor. Most retailers supply their stores through offline distributors and sales representatives, which requires a lot of manual labour and pushes prices up. In addition, shipping is expensive, so many retailers pick up their own inventory from the distributor. Miferia brings the supplier relationship online, helping retailers to expand their product selections and get more favourable credit terms. The platform offers more than 5,000 skus from over 500 brands, offers free shipping and handles payments.
Sign up to our trends intelligence platform LS:N Global and get unlimited access to a hive of insights - from microtrends and macro trends to market reports, daily news, research across eight industry sectors.