A new cosmetic standard
Scientific findings related to the skin microbiome make an undeniable case for the essential role that it plays in skin health. Any brand serious about product development will see no choice but to learn how to adopt these findings. The skin microbiome space will not only be taken up by science-forward brands, but will also be adopted by the entire industry. We can track this future development back to the influence of the clean beauty movement, which has created a dominant narrative around ingredients and product safety.
As the term ‘clean beauty’ is becoming widely adopted, it is beginning to lose its relevance. This has created the perfect conditions for the skin microbiome sector to grow and become a natural evolution of the term. We believe it will form the basis for a new standard for cosmetics.
Ending the natural versus synthetic debate
As the skin microbiome plays an integral role in keeping the skin healthy, it can be a deciding factor when it comes to choosing skincare ingredients to include in a formulation; do these ingredients disrupt the natural equilibrium of a healthy microbiome and skin? As we at Kind to Biome have learned, the source of ingredients is a poor predictor of biome-gentleness. Both synthetic and natural ingredients can disrupt the skin microbiome.
We believe this will eventually lead to the end of the natural versus synthetic debate, and is likely to affect the demand for ingredients that are naturally sourced, considering that a number of such ingredients may actually be disruptive to the skin microbiome and that ‘naturalness’ will no longer be consumers' top purchasing criterion. Consumers will demand skin microbiome-gentleness first and foremost.
It is becoming increasingly evident that scientific research to expand our understanding of the skin microbiome is the most transformative event that has happened to the beauty industry in a very long time. The implications of skin microbiome research will have far-reaching consequences. All market players, upstream and downstream, will need to learn how to incorporate the science of the skin microbiome into their product offerings.
David Hjalmarsson is co-founder of Kind to Biome, a new quality assurance mark for skin and scalp microbiome-gentle personal care products.
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