16 January 2023
Author: Joe Bates
Weed goes mainstream
What is encouraging new entrants into the cannabis market is the normalisation of its use in the 21 US states where recreational use is now legal. Just as Americans can order a pizza from a delivery app such as Deliveroo, they can now order cannabis products from e-commerce marketplaces such as Lantern, which has just launched its own smartphone app.
Even the humble American comfort food classic mac and cheese has been given a stoner makeover. Earlier this year US celebrity chef Todd English brought out two cannabis-infused mac and cheese ready meals through his own cannabis edibles company LastLeaf.
A multi-generational opportunity
Consumer interest in the mood-enhancing and wellness benefits of cannabis-derived food and drinks is not confined to Millennials and Gen Zers. Octogenarian home-maker, businesswomen and tv personality Martha Stewart, for example, has her own range of CBD products. Earlier this year, she launched new flavours Tropical Medley and Limited-Edition Pumpkin Spice into her popular Wellness Gummies line.
Controversial heavyweight champion-turned-cannabis entrepreneur Mike Tyson is a staunch promoter of flower/leaf marijuana. The 56-year-old former boxer sells a wide range of cannabis-infused edibles through his company, Tyson 2.0, including a new range of ear-shaped edibles, a reference to the infamous moment he bit fellow boxer Evander Holyfield’s ear in a heavyweight title fight.
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