Australia – Fourth Wave Wine is taking sustainable packaging to the next level by launching Crate, one of the world’s first label-less wines. Designed by drinks branding specialist Denomination, Crate upholds the high quality of its barrel-matured red wine while stripping away any unsustainable branding materials. There’s no label printing, adhesives or paper usage, so less energy is spent on the bottling line. The Australian family-owned importer of wines also limits Crate to a case-only purchase option, shipped in 100% recycled cartons with minimal print.
All relevant information can still be found on the bottle's capsule containing brand logotype, varietal, region, vintage, brand messaging and a QR code for further legal information. The design works with other regenerative elements, including the bottle of transition glass and 100% recycled cartons with minimal print. ‘Fourth Wave Wine is constantly striving towards greater sustainability, and the launch of Crate is shining a light on alternatives to conventional paper-label packaging, an increasingly precious commodity,’ says Nicholas Crampton, co-owner of Fourth Wave Wine.
Crate by Fourth Wave Wine. Identity by Denomination, Australia
Journey Beyond’s Gold Service. Design by Woods Bagot, Australia
Australia – Experiential tourism company Journey Beyond has commissioned architectural firm Woods Bagot to scale up its transcontinental rail service. Journey Beyond is investing more than £5.5m (A$10m, $6.7m, €6.2m) to upgrade its trains, starting with The Ghan, which runs between Adelaide and Darwin, a journey of almost 3,000km.
Woods Bagot’s new renderings usher in a new level of sophistication and elegance in train interiors and feature a palette of colours inspired by the landscape artist Albert Namatjira, one of Australia’s most renowned Indigenous painters. Updated elements will include bespoke fixtures and fittings in the guest cabins and newly designed Outback Explorer Lounges, with leather banquettes, swivel chairs and a stone-clad bar. The firm will also revamp the onboard Queen Adelaide Restaurant with a focus on highlighting the rich landscape of Australia represented through collaborations with First Nations artists.
As consumers become increasingly critical of the aviation industry and its impact on global carbon emissions, the resurgence of train travel – along with a demand for its upgrade – will play an essential role in the travel, hospitality and luxury industries, as we revealed in our Rail Travel Re-Ignited market report.
