For centuries, society has been structured around the concept of the ‘married couple’ or coupling, with single people discriminated against, stigmatised and stereotyped.
But with marriage rates in decline and more people living alone, eating alone, and purchasing for one, being single is no longer considered an anomaly.
Our new in-house presentations explores how this uncoupling of society will affect consumption, from downsizing packaging to removing the stigma of single parenthood, opportunities abound for those that celebrate the positively single lifestyle.
Top: Still from Resilience Movement animation by Inferstudio for The Future Laboratory
Right: Klarna Culture Calendar by Snask Studio’
We look at how the perception of singledom has changed, driven by changing dynamics surrounding marriage, increasing awareness of discrimination against single people and a growing diversity of relationships in the modern era.
As the ways in which we think about our relationships and life commitments change, so too must the products and services we use. We explore the brands that are reframing everything from how they market products to how they define leisure as a single-person pursuit.
In the decade ahead, the uncoupling of society will mean that ‘the individual’ is in the frame more than ever. Global acceptance of singledom will make it a positive lifestyle choice, shaping new behaviours – and products – for the workplace and the home.
: Singular Residence Hotel, branding by Futura, photography by Rodrigo Chapa
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
This incisive presentation brings the insights from The Future macrotrends 2019 to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentation to life, with best-in-class case studies and practices that brands need to adopt in order to thrive in a society that embraces singledom.
The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.