Uncoupled Living : In-house presentation
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Uncoupled Living

Is singledom the new coupledom?

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Overview

For centuries, society has been structured around the concept of the ‘married couple’ or coupling, with single people discriminated against, stigmatised and stereotyped.

But with marriage rates in decline and more people living alone, eating alone, and purchasing for one, being single is no longer considered an anomaly.

Our new in-house presentations explores how this uncoupling of society will affect consumption, from downsizing packaging to removing the stigma of single parenthood, opportunities abound for those that celebrate the positively single lifestyle.

Top: Still from Resilience Movement animation by Inferstudio for The Future Laboratory
Right: Klarna Culture Calendar by Snask Studio’ 

1- Culture Calendar, Klarna by Snask Studio

In this presentation we examine:

: Hindsight

We look at how the perception of singledom has changed, driven by changing dynamics surrounding marriage, increasing awareness of discrimination against single people and a growing diversity of relationships in the modern era.

: Insight

As the ways in which we think about our relationships and life commitments change, so too must the products and services we use. We explore the brands that are reframing everything from how they market products to how they define leisure as a single-person pursuit.

: Foresight

In the decade ahead, the uncoupling of society will mean that ‘the individual’ is in the frame more than ever. Global acceptance of singledom will make it a positive lifestyle choice, shaping new behaviours – and products – for the workplace and the home.

: Singular Residence Hotel, branding by Futura, photography by Rodrigo Chapa

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 ‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’ 

Maya Draisin, associate publisher and head of marketing, Wired

This incisive presentation brings the insights from The Future macrotrends 2019 to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentation to life, with best-in-class case studies and practices that brands need to adopt in order to thrive in a society that embraces singledom.

The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.

For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.

Please fill the form below and a member of our sales team will be in touch.

Speakers

Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Alekandra Szymanska, Art Director, The Future Laboratory

Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.

Barry Mowszowski, Strategy Director Asia-Pacific, The Future Laboratory

Barry has worked with The Future Laboratory since 2015 to deliver strategic foresight to clients across Asia-Pacific as well as in global markets. He has worked with a range of clients and industries to use strategic trends to navigate category futures, and to drive commercial and cultural outcomes for business, government and cultural institutions. Barry is an experienced industry speaker and has presented at Apple, Creative Sydney, Westpac leadership forums and Vivid among others.

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Welcome to The Resilience Movement webinar

You are about to discover our 2019 macrotrends – Resilience Culture, Programmable Realities and
Uncoupled Living


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