Shopping is no longer a conscious pursuit, more a permanent state of being. Consumer desire for hyper-convenience and business’s ability to use our data means the traditional rules of engagement no longer apply. As brand touchpoints draw ever closer to consumers’ day-to-day experiences, businesses need to renegotiate their customer relationships to take into account ever greater degrees of intimacy, responsiveness and responsibility.
Our new in-house presentation helps businesses face the challenges of a post-shelf, post-packaging world and get closer to customers through unexpected retail opportunities. Your team can explore the massive potential of automation, augmented reality, artificial intelligence and the Internet of Things, along with the ethical considerations that come with crossing the threshold into customers’ private lives.
Top: Exploring Space of Tomorrow by SPACE 10
Right: Cobalt by Fuseproject and Yves Béhar
The shifts that have led us to this moment, such as the fact that huge tech companies have a controlling stake in many aspects of our lives; the consumer demand for increasingly seamless forms of commerce; and the fact that the Internet of Things has allowed brands to become more and more intimate with their customers.
The current trends arising from these shifts, including the frictionless promise of autonomous stores; the impact of autonomous driving technology on destination retail; and how the Internet of Things allows brands to extend the point of delivery past the front door.
How these trends will manifest themselves into the far future, from businesses communicating the materiality of objects in a virtual setting to consumers shopping with real-world brands for their digital avatars in game space and companies taking over the creation of smart cities.
: Play Station by Lawrence Lek. Commissioned by Art Night and Outset Young
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
This incisive presentation brings the insights from The Future Laboratory’s Trend Briefing 2018 to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentations to life, with best-in-class case studies and practical tips on harnessing the Subconscious Commerce macrotrend in your organisation.
The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.
The accompanying PDF report provides further insights and enables you to share all content across your organisation.
Prepare for unprecedented levels of automation and customer intimacy, and establish where your brand stands in the new landscape of Subconscious Commerce.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.