Brands and institutions are powering the rise of a new Resilience Culture, providing the challenges that will force us to recover, cope and transform, amplifying our largely untapped resilience in order to thrive.
Our new in-house presentation equips you with the tools to thrive in this age of self-censorship, hyper-safe spaces and comfort zone culture.
From education and the workplace, to health and wellbeing practices, brands are challenging consumers to explore physical and mental extremes. The reason? To ensure more resilient, purpose-driven futures. Through this thought-provoking and practical presentation, your team will gain strategic tools to build resilience culture into your brand.
Top: Still from Resilience Movement animation by Inferstudio for The Future Laboratory
Right: Disposable Kintsugi. Photo by Mathery Studio
An obsession with self-care and personal safety has created a generation of cosseted citizens who hesitate to engage with the world. We present the new devices and platforms that are encouraging us to re-engage with responsibilities and self-reliance.
Through the growth of Resilience Culture, we’ll examine stress and failure as positive forces, investigate the women embarking on punishing pursuits, and reveal the emerging media platforms helping citizens to embrace and champion alternative points of view.
Looking ahead, brands will re-instil friction to make their products even more desirable, while mind-moulding solutions will become a luxury service, helping our brains to respond positively to future emotional challenges. We explore how by 2030, collective resilience will become a virtue that symbolises the world’s most successful, agile societies.
: Desert X installation view, Western Flag (Spindletop, Texas)
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
This incisive presentation brings the insights from The Future macrotrends 2019 to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentation to life, with best-in-class case studies and practical tips on harnessing the resilience movement.
The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.