Through qualitative and quantitative consumer research, the report offers meaningful insight into the attitudes and behaviours of this unique demographic like never before.
The report identifies six consumer typographies set to define China’s male luxury market, from the novices starting out on their luxury journey, through to the more experienced luxury veteran. We explore their definitions, motivations and preferences, as well as their impact on the future of luxury.
Ultimately, the report outlines the significance of our findings for brands, with recommendations for meeting shifting needs, desires and expectations of this coveted consumer.
You can now download the report for free below.
Image credit: Photography by Road Trip with Raj, China
: An Introduction to Global Luxury
After demonstrating impressive elasticity in weathering a global pandemic and responding to wider social, economic and cultural happenings, we explore how the luxury sector continues to outperform others and grow at a rapid pace.
: China’s 6 Male Luxury Consumers
Research into China’s male luxury consumers in 2022 reveals 6 distinct groups. These 6 consumers, as well as having differing levels of knowledge
and engagement with the luxury market, also have distinct lifestyle preferences and professional lives.
: China’s Male Luxury Consumer in 2023 and Beyond
A critical look at six anticipated changes from NFTs to brand collaborations, the shifts we see being the longer-term shapers of China’s luxury market, and as such merit closer inspection.
Image credit: Photography by NAGA W, China
Members of The Future Laboratory’s trends intelligence platform LS:N Global get free access to more than 50 downloadable trend reports across a range of industry sectors. LS:N Global is a subscription-based trends platform with original research, analysis, market intelligence and insights on consumer trends.
Get in touch here to find out more about LS:N Global.
Our team of experts can also create bespoke reports and thought-leadership content based on the topic of your choice. Our reports help you to drive profitability, identify new sector opportunities and stay ahead of the curve in an uncertain world.
We provide brands and businesses with a futures point of view on the impact of the evolving consumer landscape alongside trends on relevant industries, sectors and topics.
Image credit: Labmeta for The Future Laboratory