More than half of the world’s population is now online and access to cheap, hi-res sensors is growing rapidly. This digital layer is becoming so seamlessly integrated into our lives that soon everything in our physical world will have a digital twin.
Our new in-house presentation explores the reactive new materials and technologies that are allowing real objects to replicate the ever-changing nature of the digital sphere.
Top: Still from Resilience Movement animation by Inferstudio for The Future Laboratory
Right: Nike Adapt BB Shoe
As our experiences of the digital and physical worlds become inextricably linked, we delve into a new language that will convey this era of fluid interaction and radically change our relationship to the products we consume – and to each other.
: InsightWe present the brands across sectors such as beauty, fashion, entertainment and retail that are demonstrating the value of fluid consumer touchpoints to evolve and grow alongside this new breed of data-driven consumer.
In the future, brands will become integrated into every element of consumer life, and consumers – facilitated by brands – will create their own versions of reality. We investigate the smart material innovations and environments that can be transformed at the swipe of a finger, from the interior of autonomous vehicles to the next generation of hotel rooms.
: Feelion by Ines Alpha
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
This incisive presentation brings the insights from The Future macrotrends 2019 to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentation to life, with best-in-class case studies and actionable insights to help you harness a programmable reality.
The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.