Programmable Realities : In-house presentation
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Programmable Realities

Harness the potential of real-time phygital fluidity

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Overview

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other solid matter.

More than half of the world’s population is now online and access to cheap, hi-res sensors is growing rapidly. This digital layer is becoming so seamlessly integrated into our lives that soon everything in our physical world will have a digital twin.

Our new in-house presentation explores the reactive new materials and technologies that are allowing real objects to replicate the ever-changing nature of the digital sphere.

Top: Still from Resilience Movement animation by Inferstudio for The Future Laboratory
Right: Nike Adapt BB Shoe

PR 3- Nike BB Adapt

In this presentation we examine:

: Hindsight

As our experiences of the digital and physical worlds become inextricably linked, we delve into a new language that will convey this era of fluid interaction and radically change our relationship to the products we consume – and to each other.

: Insight

We present the brands across sectors such as beauty, fashion, entertainment and retail that are demonstrating the value of fluid consumer touchpoints to evolve and grow alongside this new breed of data-driven consumer.

: Foresight

In the future, brands will become integrated into every element of consumer life, and consumers – facilitated by brands – will create their own versions of reality. We investigate the smart material innovations and environments that can be transformed at the swipe of a finger, from the interior of autonomous vehicles to the next generation of hotel rooms.

: Feelion by Ines Alpha

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 ‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’ 

Maya Draisin, associate publisher and head of marketing, Wired

This incisive presentation brings the insights from The Future macrotrends 2019 to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentation to life, with best-in-class case studies and actionable insights to help you harness a programmable reality.

The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.

For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.

Please fill the form below and a member of our sales team will be in touch.

Speakers

Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Alekandra Szymanska, Art Director, The Future Laboratory

Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Rhiannon Mcgregor, Foresight Writer, LS:N Global

Rhiannon specialises in researching and writing trends and consumer insight across the site’s lifestyle sectors, with particular expertise in health and wellness, youth culture, travel and the rapidly growing fintech sector. Since starting at The Future Laboratory in 2016, she has worked on projects with brands including Vans, NatWest, Unum and QIC, as well as being interviewed as an expert for The Guardian and Grazia Online.

Rachael Stott, Senior Creative Researcher, LS:N Global

Rachael joined The Future Laboratory in 2014, and is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors. With a personal interest in conscious business and material innovation, Rachael’s strength lies in translating our strategic foresight into creative visual output to help inspire clients to apply this thinking.

Barry Mowszowski, Strategy Director Asia-Pacific, The Future Laboratory

Barry has worked with The Future Laboratory since 2015 to deliver strategic foresight to clients across Asia-Pacific as well as in global markets. He has worked with a range of clients and industries to use strategic trends to navigate category futures, and to drive commercial and cultural outcomes for business, government and cultural institutions. Barry is an experienced industry speaker and has presented at Apple, Creative Sydney, Westpac leadership forums and Vivid among others.

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Uncoupled Living


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