The digital-native members of Gen Viz are constantly connected – plugged into multiple browsers not to hide from reality, but to create it anew.
Deeply averse to being marketed at, these post-Millennial teens are constructing their own authentic experiences, and in the process, building new communities, identities, loyalties and priorities. In this landscape, the meanings of status and luxury have changed, and brands that push aspirational, product-led strategies will struggle to be relevant.
Our new Consumer Tribes Summit presentation reveals the demands and desires of Gen Viz to help your business engage with this key consumer tribe that is sending ripples across other demographics. The presentation draws on extensive interviews with youth culture influencers and sector experts as well as quantitative analysis and brand case studies.
Top: Watermelon Sugar by Pamm Hong
Right: Calvin Klein Spring Summer Campaign, 2016. Photography By Tyrone Lebon
The preference for highly visual forms of communication, the self-driven hacker mindset, the voracious consumption and creation of online content, and transnationalism and multiracialism.
The proliferation of Kidpreneurs, a hunger for realness from brands, the embracing of instant messaging for more private communication, and the appetite for a healthy lifestyle.
The rise of the Post-body Mindset where personality comes first, a move away from financial accomplishment as the main signifier of success, and teenagers taking more control of broadcasting channels.
To develop platforms that match the hunger for interactive content and self-determination, to speak to teenagers in a tone of voice they are accustomed to, and to turn away from unrealistic beauty standards.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.
For more information, or to book this presentation for your own business or event, please complete your details on the following 'Book Now' contact form.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.