We are entering a new era of considered consumption. As the environmental and social impact of non-stop economic growth becomes ever more apparent, there is a shift from materialistic purchases to meaningful transactions, and from fast growth to slow, sustained growth
Our new in-house presentation examines how we can measure growth in a way that is beneficial to ourselves as well as to our economies, moving to new markers of wellbeing, emotional fulfillment and social good. Our skilled strategists deliver insights into the trends, technologies and cultural shifts that your organisation can harness to move towards a more humanistic, empathetic mindset. Your team will learn how to apply new metrics of growth to your business and speak to consumers with more evolved definitions of success.
Top: We Are Energy by Asif Khan, Astana
Right: Excessocenus by Cristina de Middel and Bruno Morais
The shifts that have led us to this moment, such as the realisation that the ‘growth is good’ mantra is at odds with our 21st-century lives; the need to harness the exponential power of Self-generating Tech; and a move beyond the accumulative mindset towards more Meaningful Materialism.
The current trends arising from these shifts, such as new metrics of progress that measure social as well as economic advancement; a new definition of happiness; and shifting product design to better align with new models of consumption.
How these trends will manifest themselves into the far future, including the rise of a humanist perspective in design to allow all citizens to flourish; the potential for automation to change the ways in which capital is distributed; and what the world might look like if we no longer have to work.
: The Skill of Happiness issue, Womankind magazine
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
This incisive presentation brings the insights from The Future Laboratory’s Trend Briefing 2018 to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentations to life, with best-in-class case studies and practical tips on harnessing the Post-growth Society macrotrend in your organisation.
The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.
The accompanying PDF report provides further insights and enables you to share all content across your organisation.
Is your brand prepared for the Post-growth Society?
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.