Our Placemaking Summit presentation examines the importance of physical space in the digital age, from revolutionary retail concepts to locally embedded businesses.
Instead of dissolving into the digital ether, creating a sense of place has never been more important than it is today. Technology has facilitated widespread connection, but it has also created anonymity and distance between brands and consumers. A bricks-and-mortar presence can help to tackle this and we examine the branding, design and architectural projects that are changing the face of business, from food and drink to retail and luxury.
Top: Space Explorer, Hackney
Right: The Good Hotel, Amsterdam
From the reversal of top-down planning to the seamless interplay between the physical and digital, we look at the tidal shifts driving change in placemaking.
These include Postcode Marketing with strong graphic and visual clues, Sacred Spaces incorporated empathetically into new secular designs, and brands with interests in public spaces acting as cultural benefactors.
Collaboration between architects, developers, businesses and citizens will be the order of the day, augmented reality will fill locations with a new sense of connection and enchantment, and driverless cars will transform the urban landscape.
We show you how to apply these insights to your business, from enrolling citizens as planners to digitally augmenting your designs.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.
For more information, or to book this presentation for your own business or event, please complete your details on the following 'Book Now' contact form.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.