Morality Recoded : In-house presentation
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Macrotrend:
Morality Recoded

The moral reckoning is upon us. Will you help address the global empathy deficit?

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Overview

We have reached a period of moral reckoning. Having promised liberation, the internet has emerged as a tool for manipulation and subjugation, helping to create a global empathy deficit. There is a collective realisation that innovation is causing as many problems as it seeks to address.

Our new in-house presentation examines how societal morals are being affected by next stage of the Information Age, lighting the way ahead for innovators seeking to better align technology with ethics

Standing on the cusp of new technological frontiers, we investigate how brands can become moral leaders in these turbulent times, fostering a culture of ethical innovation, and embedding new codes of conduct into emerging digital spaces. Through this thought-provoking and practical presentation, your team will gain strategic tools to build future success beyond the bottom line.

Top: ANIMA II by Nick Verstand
Right: OKCupid Dating Deserves Better campaign by Widen & Kennedy, US

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In this presentation we examine:

: Hindsight

The shifts that have led us to this moment of reckoning, such as the need for a new moral framework beyond religion, the struggles to wrangle artificial intelligence and the growing need to police what were once anarchic digital spaces.

: Insight

The current trends that are arising from these shifts, such as Silicon Valley’s newfound quest for brand redemption, the desire to foster a more developed sense of decency in the next generation and the need to embed a moral code into the foundations of everything we do.

: Foresight

How these trends will manifest themselves into the far future, including the development of new tools to express emotion in the digital realm; innovative ways for brands to communicate transparency in their use of data and algorithms as we approach the EU’s General Data Protection Regulation; and rethinking the internet as a space that works for everyone.

: Hive View by Yves Béhar

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 ‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’ 

Maya Draisin, associate publisher and head of marketing, Wired

This incisive presentation brings the insights from The Future Laboratory’s Trend Briefing 2018 to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentations to life, with best-in-class case studies and practical tips on harnessing the Morality Recoded macrotrend in your organisation.

The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.

The accompanying PDF report provides further insights and enables you to share all content across your organisation.

Be among those brands enabling a more humanistic approach to technology, and replace opportunism with considered innovation that benefits society at large.

For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.

Please fill the form below and a member of our sales team will be in touch.

Speakers

Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Alekandra Szymanska, Art Director, The Future Laboratory

Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.

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