Luxury Futures Forum
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Luxury Futures

Tools to reach the new conscientious consumer in luxury’s era of uncertainty.

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Overview

The language of luxury is changing, driven by a younger, more conscientious high-end consumer. Amid global economic uncertainty and shifting notions of what constitutes wealth, our Luxury Futures in-house presentation is designed to connect your team to the key trends and innovations that will shape the sector.

From Serene Hospitality, where brands sells escapes from distractions, to luxury brands promoting the Conscious Aftercare of their products, our analysts will bring to life the most pertinent market insight and research, and deliver strategic foresight on how to apply it.

Top: Novelty store by Anagrama
Right: Hotel Torre de Madrid by Hayonstudio, Madrid. Photography by Klunderbie

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In this presentation we examine:

 : Adulting Ads

A new wave of marketing campaigns that recognise the fact that luxurians no longer fit into the traditional ‘mature, married and conventional’ profile

: Conscious Aftercare

Luxury brands are moving beyond highlighting their sustainability credentials and educating consumers on how to use and care for their products in ways that benefit the environment

: Serene Hospitality

In the age of the attention economy, being able to stay in control of your focus and escape distractions is the ultimate premium experience

: Gentrified Gaming

As gaming culture broadens its reach to appeal to a more mainstream audience, luxury brands are exploring what opportunities the medium might offer for speaking to the next generation of high-net-worth consumers 

: Virtual Spending

The move from physical to digital finance is inspiring new consumer behaviour and a striking sensory language around financial transactions and the appearance of money

: Novelty store by Anagrama, Mexico

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‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’

Maya Draisin, associate publisher and head of marketing, Wired

In this multisection presentation we introduce you to the brands, products, services and trends that are making waves in the luxury sector. We provide you with the facts, statistics and expert foresight that enable you to future-proof your products, and equip you with the strategic knowledge needed to develop new market opportunities.

The accompanying PDF report for 2018/2019  enables you to share all content with your strategy, marketing, insight and new product development teams.

For more information, or to book this presentation for your own business or event, please complete your details on the Book Now contact form below.

Please fill the form below and a member of our team will be in touch.

Speakers

Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Alekandra Szymanska, Art Director, The Future Laboratory

Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.

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