It is time to give members of Generation D the attention they deserve. In the US alone, teenagers command about $75bn of discretionary spending, according to Piper Jaffray. The Generation D mindset has implications for all other consumer groups in The Flat Age Society, so it is as much a psychographic macrotrend as a demographic one.
In this presentation we examine how brands can adapt to Gen Viz through Visual-first Communication, Visual Interactivity, Post-body Mindsets, full-time hacking and logical connections.
Top: WAH Nails, Soho
Right: Elise By Olsen from LS:N Global's Gen Viz tribe
From the DIY Hacker Mindset to the preference for visual modes of communication and ephemeral social media platforms, we illustrate the Gen Viz attitudes and behaviour driving change.
Born Activists championing causes they believe in, Live Streamers craving spontaneous interaction with audiences that share their niche interests, and Health-conscious teens eschewing drink and drugs.
Find out how Gen Viz will shape the workplace of the future, and how they will seek seamless connection with local tribe members when travelling, and sober experiences in their leisure time.
From embracing immediacy to being real and spreading the love, our toolkit will help you to align your strategy with these new consumers set to shape trends that reach far beyond their demographic.
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?
We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment.
For more information, or to book this presentation for your own business or event, please complete your details on the following 'Book Now' contact form.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.