Co-opted by marketers, experience has become a buzzword that is overused, misunderstood and has become devoid of value. With audiences uninterested in advertising and failing to engage with branded content, experience has become the great hope for brands trying to connect. But too often the experiences offered are not memorable or personal.
To thrive in the experience economy, brands will need to embrace the high-risk, high-reward nature of experience, and move from borrowing value to creating it. Our in-house presentation is designed to help your team to adapt to take advantage of the rich opportunities for experiential engagement in the next decade. We examine the rising trends, mindsets and technologies that will help you create real meaning for your customers and rescue experience from the marketing abyss.
Top: Qualia by Lucy Hardcastle
Right: Gentle Monster store in Chengdu, China
: Value shifts
An audience with a shorter attention span, the merging of the digital and physical, a greater understanding of how our brain affects our experience, and the embracing of a more complex emotional spectrum.
: Future Mindsets
Anxious consumers seeking experiences that offer sanctuary, companies using neuroscience to enhance consumer cognition and perception, information moving beyond the screen to become a sensory experience, and shoppable emotions taking the place of products.
Our skilled strategists will make practical recommendations on how to apply the presentation’s insights to your business. Your team will be able to consider a variety of strategies that your brand can deploy to create meaningful experiences in the coming years.
: Prototype 0001 from Screens of the Future by Universal Everything
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
Our Brand Culture 2020 in-house presentation connects your team with the key rising trends, innovations and value shifts that will shape the workplace in the next decade. Our team of expert researchers and analysts create an interactive environment to help you achieve your desired outcomes.
The presentation can be tailored to suit a range of formats. Perhaps you want to have a workshop to explore a new product concept, or you have an event that requires a thought-leading keynote? Our in-house presentation can inspire ideas and provide a practical guide to strategies that will pay off in the years to come.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.