Backlash Brands In-house Presentations | The Future Laboratory
00 : 00 : 0000
00 : 00 : 00

Backlash Brands

Now is the time for brands to remind themselves of who they are and what they stand for.

Book now


To not be watered down, battened down or redefined by consumer voices. The fear of causing offence has meant that businesses risk becoming bland propositions. 

Our Backlash Culture in-house presentation is a call to arms for companies to take a more combative stance against the tired tropes that consumers have now closed their minds. 

Designed to help brands take back power and gain customer loyalty by embracing the negative, taking a stand and occasionally causing a stir. An in-depth examination of the brand language, consumer mindsets and cultural atmosphere that will define the years ahead is combined with a practical strategic toolkit.

Top: Prada’s FW16 catwalk designed by AMO, photography by Agostino Osio
Right: THINX underwear campaign, 2015


In this presentation we examine:

: Drivers

From the morally aroused Age of Protest to our Scandal Society with consumers poised to attack, we look into the political and sociocultural tensions driving the backlash mentality.

: Impacts

We show how Backlash Culture is affecting the business landscape, with an inspiring look at the brave brands embracing Righteous Retail, Controversy-courting and Dictatorial Dining.

: Futures

More companies will express a take-it-or-leave-it approach with Anti-choice Architecture and stick to their core message with Ground Zero Branding, even if it alienates some customers.

: Toolkit

Our presentation includes practical tips to implement empowering strategies, showing you how to Bite Back, Rebuff Choice and Be Anti-social: making social media your tool, not your master.



Book now

‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next.’

Maya Draisin, associate publisher and head of marketing, Wired

Are you looking for a quick and compelling way to share this information with your team? Or perhaps you have an event that requires a thought-leading and inspiring keynote?

We provide sharp 20-, 40- and 60-minute presentations, which are delivered by our expert researchers and analysts, and feature all of the key insights from the report, to connect business leaders with the latest trends, innovations and shifts in consumer behaviour in a live, interactive environment. 

For more information, or to book this presentation for your own business or event, please complete your details on the following 'Book Now' contact form.

Please fill the form below and a member of our team will be in touch.


Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Alekandra Szymanska, Art Director, The Future Laboratory

Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.

Subscribe for updates

Thank you for subscribing to updates!

Global Futures Forum 2017

Consciousness, Care and Connection in 2020


Get in touch to learn more about The Future Laboratory’s products and services

How can we help?