Anti-pollution Futures | The Future Laboratory
00 : 00 : 00

Anti-pollution Futures:
Clean Retail

Why air pollution is becoming your customers’ biggest concern and what you can do about it.

Book now


With urban city centres increasingly enveloped in clouds of harmful smog, air pollution is a key concern for consumers around the world. In this new landscape, there is an urgent need for brands to reduce their emissions and develop new products and services to tackle this growing health crisis.

Our in-house Anti-pollution Futures presentation features pertinent market insights and the strategic foresight needed to apply them.

Top: Still from Smog Life, a film by David McGovern
Right: Woobi Play by Airmotion Laboratories and Kilo, Paris 

In this presentation we examine:

: The Future of Personal Pollution Protection

From a new generation of consumables designed to mitigate the effects of air pollution to the subtle design cues that are changing negative perceptions of pollution masks, we highlight the brands that are helping consumers to navigate increasingly toxic urban environments.

Post-pollution Travel

Forget the city break, brands in the tourism industry will increasingly offer breaks away from the city. We explore why an unpolluted environment will be a key factor in travellers’ future purchasing decisions.

Offset with Pollution Products

Rather than simply offsetting their carbon footprint, smart brands are increasingly exploring ways to convert harmful emissions into resources for use in a range of products such as homewares, food and even luxury goods.

The Age of Clean Retail

With major retail outlets often located in highly polluted urban environments, there is an opportunity for brands to offer high street shoppers sanctuary spaces by transforming their bricks-and-mortar locations into pollution-free zones.

Smog Life by The Future Laboratory

Book Now

‘The Future Laboratory’s presentation did exactly what we wanted it to do – offer a glimpse of even further ahead in a compelling and engaging way to prepare brands for what they need to do next.’

Maya Draisin, associate publisher and head of marketing, Wired

In this multi-section presentation, we highlight the brands, products, services and trends that are helping consumers to reduce their exposure to air pollution. We provide facts, statistics and expert foresight to enable you to future-proof your products, and equip you with the strategic knowledge needed to develop new market opportunities.

For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now form.


Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Alekandra Szymanska, Art Director, The Future Laboratory

Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.

Subscribe for updates

Thank you for subscribing to updates!

The Future of Service

Insights to fuel future-proof service strategies that cultivate lasting brand loyalty


Get in touch to learn more about The Future Laboratory’s products and services

How can we help?
Welcome to The Resilience Movement webinar

You are about to discover our 2019 macrotrends – Resilience Culture, Programmable Realities and
Uncoupled Living