With urban city centres increasingly enveloped in clouds of harmful smog, air pollution is a key concern for consumers around the world. In this new landscape, there is an urgent need for brands to reduce their emissions and develop new products and services to tackle this growing health crisis.
Our in-house Anti-pollution Futures presentation features pertinent market insights and the strategic foresight needed to apply them.Top: Still from Smog Life, a film by David McGovern
: The Future of Personal Pollution Protection
From a new generation of consumables designed to mitigate the effects of air pollution to the subtle design cues that are changing negative perceptions of pollution masks, we highlight the brands that are helping consumers to navigate increasingly toxic urban environments.
: Post-pollution Travel
Forget the city break, brands in the tourism industry will increasingly offer breaks away from the city. We explore why an unpolluted environment will be a key factor in travellers’ future purchasing decisions.
: Offset with Pollution Products
Rather than simply offsetting their carbon footprint, smart brands are increasingly exploring ways to convert harmful emissions into resources for use in a range of products such as homewares, food and even luxury goods.
: The Age of Clean Retail
With major retail outlets often located in highly polluted urban environments, there is an opportunity for brands to offer high street shoppers sanctuary spaces by transforming their bricks-and-mortar locations into pollution-free zones.
: Smog Life by The Future Laboratory
‘The Future Laboratory’s presentation did exactly what we wanted it to do – offer a glimpse of even further ahead in a compelling and engaging way to prepare brands for what they need to do next.’
Maya Draisin, associate publisher and head of marketing, Wired
In this multi-section presentation, we highlight the brands, products, services and trends that are helping consumers to reduce their exposure to air pollution. We provide facts, statistics and expert foresight to enable you to future-proof your products, and equip you with the strategic knowledge needed to develop new market opportunities.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.