Welcome to The Resilience Movement – where challenge, change, agility and innovation fight back.
This year, our three macrotrends – Uncoupled Living, Resilience Culture and Programmable Realities – explore how resilience is needed to make our brands more agile, living alone more empowering, and the ways in which we shape reality more complex, flexible and multi-faceted.
At our Breakfast Briefing, we will deliver three sharp and concise presentations, featuring the key insights from each of the new macrotrends. The presentations will combine expert insight and best-in-class case studies, with practical advice on how to harness and implement these trends.
Are you ready for your resilience training?
: Top: Singular Residence Hotel, branding by Futura, photography by Rodrigo Chapa
: Right: Nike Adapt BB Shoe
‘Resilience isn’t just about toughening up. It’s about relearning, rebooting and recalibrating brands, businesses, corporations and, more importantly, ourselves.’"
Martin Raymond, The Future Laboratory co-founder
During the Breakfast Briefing, we will introduce you to:
: Resilience Culture
We have been living in a state of self-censorship, hyper-safe spaces and comfort-zone culture, nestling among the people, platforms, places and behaviours that make us feel like one of the crowd.
But this bubble-wrapped existence hasn’t worked. Self-care has turned into a social media performance, our responsibilities are outsourced to technology, and young people avoid social situations in favour of the safety of home. Yet anxiety and personal dissatisfaction remain prevalent – and people are pressing for urgent change.
Learn how to equip yourself with the tools to thrive in the age of self-censorship.
: Programmable Realities
The cognitive separation between the real and virtual realms is becoming far less pronounced. Advances in mixed-reality technologies, combined with the power of machine learning, are extending our experience of reality in a much more meaningful way. At the same time, reactive new materials and technologies are allowing real objects to replicate with ease the ever-changing nature of the digital sphere.
Prepare for a future in which our consumer touchpoints are no longer set in stone or any other solid matter.
: Uncoupled Living
For centuries, society has been structured around the concept of the married couple, or coupling, with single people discriminated against, stigmatised and stereotyped.
But with marriage rates in decline and more people living alone, eating alone and purchasing for one,being single is no longer considered an anomaly. In fact, it’s become liberating, with positive singledom driving not only ashift in perception but also a greater diversity of relationships in the modern era.
Find out what this means for your products and services.
: Asung Ko by Ines Alpha
: Front cover of Aesthetica magazine, February / March issue. Photography by Matias Alonso Revelli
: Microsoft rebranding by Microsoft and Tendril
: Culture Calendar, Klarna by Snask Studio
Tickets can now be purchased for this event.
Our highly sought-after Breakfast Briefings are designed to give C-suite teams an insightful and practical look into the challenges they are likely to face as the industry landscape changes rapidly.
Our macrotrend 2019 Breakfast Briefing cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Breakfast and networking sessions offer the chance to debate the topics of the morning with your fellow innovators.
This breakfast briefing will be hosted at one of London’s most culturally curious luxury hotels, the Corinthia Hotel London, located just minutes from the West End and the River Thames.
The Courtroom, Corinthia Hotel London, Whitehall Place, London SW1A 2BD
