Macrotrend 2019 : Breakfast Briefing
THE : FUTURE : LABORATORY
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Macrotrends Breakfast Briefing 2019

7 June, London

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Overview

Welcome to The Resilience Movement – where challenge, change, agility and innovation fight back.

This year, our three macrotrends – Uncoupled Living, Resilience Culture and Programmable Realities – explore how resilience is needed to make our brands more agile, living alone more empowering, and the ways in which we shape reality more complex, flexible and multi-faceted.

At our Breakfast Briefing, we will deliver three sharp and concise presentations, featuring the key insights from each of the new macrotrends. The presentations will combine expert insight and best-in-class case studies, with practical advice on how to harness and implement these trends.

Are you ready for your resilience training?

: Top: Singular Residence Hotel, branding by Futura, photography by Rodrigo Chapa
: Right: Nike Adapt BB Shoe

3. Nike BB Adapt-1

Why Attend?

‘Resilience isn’t just about toughening up. It’s about relearning, rebooting and recalibrating brands, businesses, corporations and, more importantly, ourselves.’"

Martin Raymond, The Future Laboratory co-founder 

During the Breakfast Briefing, we will introduce you to:

: Resilience Culture

We have been living in a state of self-censorship, hyper-safe spaces and comfort-zone culture, nestling among the people, platforms, places and behaviours that make us feel like one of the crowd.

But this bubble-wrapped existence hasn’t worked. Self-care has turned into a social media performance, our responsibilities are outsourced to technology, and young people avoid social situations in favour of the safety of home. Yet anxiety and personal dissatisfaction remain prevalent – and people are pressing for urgent change.

Learn how to equip yourself with the tools to thrive in the age of self-censorship.

: Programmable Realities

The cognitive separation between the real and virtual realms is becoming far less pronounced. Advances in mixed-reality technologies, combined with the power of machine learning, are extending our experience of reality in a much more meaningful way. At the same time, reactive new materials and technologies are allowing real objects to replicate with ease the ever-changing nature of the digital sphere.

Prepare for a future in which our consumer touchpoints are no longer set in stone or any other solid matter.

: Uncoupled Living

For centuries, society has been structured around the concept of the married couple, or coupling, with single people discriminated against, stigmatised and stereotyped.

But with marriage rates in decline and more people living alone, eating alone and purchasing for one,being single is no longer considered an anomaly. In fact, it’s become liberating, with positive singledom driving not only ashift in perception but also a greater diversity of relationships in the modern era.

Find out what this means for your products and services.



: Asung Ko by Ines Alpha
: Front cover of Aesthetica magazine, February / March issue. Photography by Matias Alonso Revelli
: Microsoft rebranding by Microsoft and Tendril
: Culture Calendar, Klarna by Snask Studio

2. Asung Ko by Ines Alpha


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4. Microsoft rebranding by Microsoft and Tendril


1. Culture Calendar, Klarna by Snask Studio

 

Book your ticket now

Tickets can now be purchased for this event.


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Agenda

Our highly sought-after Breakfast Briefings are designed to give C-suite teams an insightful and practical look into the challenges they are likely to face as the industry landscape changes rapidly

Our macrotrend 2019 Breakfast Briefing cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Breakfast and networking sessions offer the chance to debate the topics of the morning with your fellow innovators.

To download the agenda for the event, complete your details on the following form:

Speakers

Chris Sanderson,
Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Kathryn Bishop, Deputy Foresight Editor, LS:N Global

Kathryn joined LS:N Global in spring 2018 as deputy editor of content. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is LS:N Global’s resident luxury specialist. She also works on its fashion content and leads the Opinion section, commissioning both internal and external Viewpoints. Outside of LS:N Global, Kathryn is co-founder of the Women’s Jewellery Network. She has previously written for agencies and publications including WGSN, Stylus, Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.

Martin Raymond,
Co-founder, The Future Laboratory

A dynamic, if reluctant presenter, Martin is editor-in-chief of LS:N Global, our online lifestyle news and consumer insight portal. He has also written and co-authored a fascinating range of books, including crEATe (Gestalten), The Tomorrow People: Future Consumers and How to Read Them Today (Financial Times Prentice Hall), and the aforementioned The Trend Forecaster’s Handbook, which is the definitive work on trends and the trend forecasting arena. 

Aleksandra Szymanska, Art Director, The Future Laboratory

With a background in critical design and a penchant for experimental art, Aleksandra is our go-to source for avant-garde concepts and speculative scenarios. Having started as a freelance contributor, she joined LS:N Global in 2014. Aleksandra charts current developments in art direction, design and 2D and 3D visual arts, building detailed analysis of the aesthetic directions emerging across lifestyle sectors. She has a wide personal network of curators, artists and designers, and enjoys acting as a connector between creative practitioners and the industry.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Holly Friend, Junior Foresight Writer, LS:N Global

Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert for emerging consumer trends in Youth and Travel & Hospitality, and is always seeking out what’s next in the entertainment industry. When she isn’t in the office, she’s probably drinking coffee and writing short stories in an airy café. Before joining LS:N Global, Holly forecasted travel trends for WGSN.

Venues

This breakfast briefing will be hosted at one of London’s most culturally curious luxury hotels, the Corinthia Hotel London, located just minutes from the West End and the River Thames.

The Courtroom, Corinthia Hotel London, Whitehall Place, London SW1A 2BD

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