As overt materialism falls out of favour among a new generation of wealthy consumers, the luxury market must find ways to transform elite experiences and products in order to resonate with this change in mindset. Our Luxury and Hospitality Futures in-house presentation highlights the innovators rising to this challenge, and examines the key trends set to shape the future of the sector.
From the elevation of humble goods into everyday luxuries to the potential for ethical high-end products grown in the lab, our skilled strategists present your team with visually arresting and thought-provoking insights. These are designed to fuel strategies for success in creating purpose-driven luxury for affluent consumers who are more socially aware than ever.
Top: Plastic Rain by Andrés Reisinger
: Market Shifts
We explore emerging global market changes, from the decline in charitable giving amid falling trust in the third sector to a move towards inconspicuous spending on culture-laden goods that speak volumes.
: Rising Trends
We reveal the key rising microtrends shaping the future of luxury. These include revitalised hotel room service that delivers ultra-convenience and caters for healthy lifestyles; opulent airport terminals that elevate the limbo of the departure lounge; and luxury initiatives that offer engaging experiences to wealthy international students.
: Macrotrend: Uneasy Affluence
A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. These more socially aware luxurians are increasingly uneasy about how their moral worth is linked with their wealth. Our penetrating macrotrend Uneasy Affluence examines what it means for luxury brands when spending lavishly on the goods and services they proffer is no longer regarded as aspirational.
: Q&A Session and Toolkits
We offer a series of practical take-outs on how your team can implement these future strategies in your organisation. A dynamic Q&A session means you can harness expert support intailoring the presentation’s most pertinent insights for your brand.
: Nylon Farm for Prada SS18 by DLV BBDO, Tuscany
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
This visually arresting presentation brings the insights from The Future Laboratory’s Luxury and Hospitality Futures Forum 2018 to your team in an interactive setting, at your choice of venue. It can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference. The accompanying PDF report provides further insights and enables you to share all content across your organisation.
Book now for strategic insight into the biggest issues set to confront luxury brands in the future, and find out how innovators are solving these problems.
For more information, or to book this presentation for your own business or event, please complete your details on the Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.