The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the world. In this digitally bolstered second existence, luxury is an omnipresent service.
In this presentation, we examine how the pandemic has proven the fragility of a luxury sector that’s reliant on physical spaces and the individuals who seek out these places, whether Chinese tourists heading for heritage stores, souvenir seekers or experience-chasing itinerant luxurians. Yet, with luxury brands, hotels and hospitality spaces beginning to re-open, they are also facing a new challenge: how to exist in an ever-more virtual world, where being a heritage house or doing one thing exceptionally well is no longer enough.
This presentation will help your brand to adapt to and follow customers in their daily routines. It will inspire you to dedicate new services, communications and modes of access to a new tier of luxury consumers. It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Omnilux Lifestyles.
You can book this as a virtual or in-house presentation below.
Top: Africa spring/summer 2021 by Daily Paper
Right: Empire City by Büro Ole Scheeren, Ho Chi Minh City
Throughout the pandemic, luxury consumers have tipped their spending and investments towards safe-haven goods and experiences, bolstered by digital-first acquisition.
: Insight
The luxury sector is responding to the increase in hyper-connected, globally dispersed luxury consumers through omnipresent brand initiatives that bring their goods, services and brand DNAs even closer to today’s audiences.
: Foresight
In the decade ahead, brands will make themselves indispensable in luxurians’ everyday existence through new approaches to travel, lifestyle curation and customisable living.
: Q&A Session and Toolkits
To conclude, our strategic foresight researchers share practical strategies to harness these trends, from overhauling the influencer industry with a force-for-good approach to championing human interaction as a future marker of aspiration.
: Digital Showroom by Industrie Africa, Africa
Book Now
Book an expert from The Future Laboratory to deliver all of the key insights from our Luxury & Hospitality Futures 2020 research as a virtual or in-house presentation. From trainees to C-Suite, we’ll connect your team with the latest retail trends, innovations and shifts in consumer behaviour at a venue of your choice.
The presentation can be tailored to suit a range of formats. Perhaps you are looking for ways to engage and motivate your team from the comfort of your own home? Our virtual presentations give you the tools to inspire your business from home. We can host a range of online sessions from live talks to participant Q&As, panels and virtual workshops. Get in touch to find out more about our presentations.
