What comes under the umbrella of ‘wellbeing’ is changing as the sector matures. Innovator brands are breaking out of the tech silo as health and wellness moves towards inclusivity, accessibility and community.
This presentation will show how wellness and healthcare are converging to create a new, more robust eco-system, with customers in control of their own data. Part two shows why happiness and wellbeing need to be embedded into a brand’s purpose.
Top: Nikita Iziev for The Future Laboratory
Right: Certified Wellness by Louise Hagger for The Future Laboratory
: Certified Wellness
The health and wellness sector is thriving. Its £2.7 trillion reach remains unchallenged, even as consumers reach a point of peak wellness. But customer trust is proving increasingly hard to win and maintain, with influencers coming under suspicion for peddling snake oil.
Will the mass appeal of wellness help to change the healthcare sector as it looks beyond traditional medicine? And as consumers assume control of their personal health data, how will this redefine health and wellness infrastructure? Find out the answers in our penetrating macrotrend presentation.
: Post-Growth Society
We are moving away from our obsession with economic growth, which has had major societal and environmental costs. Now changes in consumption patterns are revealing new metrics of success in a world that cannot grow forever. Evolved definitions of societal advancement look beyond GDP, moving to markers of wellbeing, emotional fulfilment and social good.
This presentation highlights ways products and services can be developed to align with slower, more sustained consumption models, and the rise of more meaningful materialism.
The Future of Wellbeing can be booked along with our presentations on The Future of Brand Purpose, The Future of Gender and The Future of Youth, at a discounted rate.
: We Are Energy by Asif Khan
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
Our Future of Wellbeing in-house presentation connects your team with key rising trends, value shifts and case studies that will help future-proof your brand. Our expert researchers and analysts foster an interactive environment to help you achieve your desired outcomes.
The presentation can be tailored to suit a range of formats. Perhaps you want to have a workshop to explore a new product concept, or you have an event that requires a thought-leading keynote? Our in-house presentation can inspire ideas and provide a practical guide to strategies for success in the years to come.
For more information about the themes we presented at Global Futures Forum 2018, download the event summary PDF here.
For more information, or to book this presentation for your own business or event, please complete your details on the Book Now contact form.
Meredith Smith is a Strategy Director at The Future Laboratory, working with clients across retail, beauty, FMCG, conviviality and hospitality to make insights actionable, working with brands like VF Corp, Chanel, P&G, Pernod Ricard, L’Oreal and Hilton Worldwide’s Luxury Division. Meredith is obsessed with consumer behaviour, from mundane acts to guilty pleasures. Her specialist areas are also her passions – strategic foresight and innovation.
Daniela joined LS:N Global in 2013, and she now oversees the Micro Trend, Safari and Tribe sections of the website. She is also one of the lead writers for our annual macrotrends. Writing across the consumer lifestyle sectors, Daniela has a fondness for food and drink, advertising and all things gender-related. Before working at LS:N Global, Daniela was a freelance journalist, writing in-depth profile pieces on creatives such as chef Fergus Henderson and choreographer Akram Khan.