Trend Briefing 2020

London - 21 October


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Overview

As The Transformative Twenties begins, we look at the key trends that will affect the next 10 years of consumer behaviour and experiences, as well as the mindset shifts that brands need to embrace both internally and externally.

It’s a Lab tradition that we look back to look forward, especially as we leave one decade and enter another. As such, we will mark 2020’s arrival with a clear assessment of what has gone before (hindsight), where this places us now (insight), and the line of travel we will take tomorrow (foresight).

As this is a decade forecast, as opposed to one of our seasonal briefings, we will be identifying the definitive big issues and carrier wave trends within four overall category areas – society, consumer, experience, and brand.

Come with us as we travel along these ‘superhighways’ for our 2030 long range forecast.


: Ningli Zhu Face to Face

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Why Attend?

‘Ten years ago, we predicted the Turbulent Teens – a decade of dissent, populism, disruption, climate denial and the rise of the new right. And how accurate and prescient we were! For the year ahead, we’re focusing on the Transformative 20s – the decade of the proactive, positive-impact, progressive (at last) and purposeful consumer. Well, almost. As our Trend Briefing 2020 will show, our politics, culture, technologies, societal and trading landscapes are about to split and reform under this sea-change surge of proactivity.’

Martin Raymond, The Future Laboratory co-founder 

At our Trend Briefing 2020 event will also showcase a Trend Tracker, which assesses the evolution and impact of the key macrotrends we have identified over the past 20 years and offers strategic guidance on how to harness and use them over the coming decade. Against this backdrop, we will introduce you to three new macrotrends:

: Consumer 2030: Pleasure Revolution

As the new decade kicks in, we look at the bigger, deeper shifts in terms of how consumers are changing. People around the world will increasingly shy away from a life of relentless optimisation and productivity to prioritise primal enjoyment. Slacker culture will be celebrated and our collective guilt about solitude and leisure time will be alleviated. 

: Experience 2030: Enlightened States

As these consumers metamorphose, their thirst for new experiences will become more existential, with explorations of self and identity taking priority over the shallow social media spectacles of the Turbulent Teens.

: Brand 2030: Post-purpose Brands

We look at how brands are changing for the 2020s. Pushing back against purpose-washing and bandwagon behaviour, brands will embrace imperfection and focus on betterment. Drawing on intuitive technologies, new products and services will constantly evolve to meet our needs.


: Nik Mirus Tokyo Smoke
Off Hours Dogwalker Homecoat campaign. Photography by Cait Oppermann

Book your ticket now

Tickets can now be purchased at our Late Adopter rate.

COVID-19 : Given the government’s recent advice about public assembly, we’ve decided to set the agenda by postponing our Trend Briefing 2020 until Wednesday, 21 October 2020.

If you hold a ticket for this event you will be able to access a series of webinars and get our macrotrend reports, launching on 30 March 2020, for free. Please contact hello@thefuturelaboratory.com for more information.
 
For bulk-booking and member discounts, please contact accountmanagers@thefuturelaboratory.com directly.

 

Innovator: Early Adopter: Late Adopter:

£500

until 23
January 2020

£600

until 24 February
2020

£700


thereafter

Agenda

Consumer 2030, Brand 2030 and Experience 2030 insights come together in a stimulating afternoon of ideas and strategy.

Our UK Trend Briefing 2020 cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Coffee breaks and networking sessions offer the chance to debate the topics of the day with your fellow innovators.

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Speakers

Chris Sanderson
co-founder

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond
co-founder

Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
Deputy Foresight Editor

Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is our resident luxury specialist. She also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints. 

Victoria Buchanan
senior futures analyst

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry

Holly Friend
Senior Foresight Writer

Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert for emerging consumer trends in Youth and Travel & Hospitality, and is always seeking out what’s next in the entertainment industry. When she isn’t in the office, she’s probably drinking coffee and writing short stories in an airy café. Before joining LS:N Global, Holly forecasted travel trends for WGSN.

Chris Sanderson
co-founder

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond
co-founder

Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
Deputy Foresight Editor

Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is our resident luxury specialist. She also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints. 

Victoria Buchanan
senior futures analyst

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Holly Friend
Senior Foresight Writer

Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert for emerging consumer trends in Youth and Travel & Hospitality, and is always seeking out what’s next in the entertainment industry. When she isn’t in the office, she’s probably drinking coffee and writing short stories in an airy café. Before joining LS:N Global, Holly forecasted travel trends for WGSN.

Venue

Royal Academy of Arts
Benjamin West Lecture Theatre

Address:
Royal Academy of Arts, 6 Burlington Gardens, London, W1S 3ET

Royal Academy of Arts,
6 Burlington Gardens,
London
W1S 3ET