Overview
It’s a Lab tradition that we look back to look forward, especially as we leave one decade and enter another. As such, we will mark 2020’s arrival with a clear assessment of what has gone before (hindsight), where this places us now (insight), and the line of travel we will take tomorrow (foresight).
As this is a decade forecast, as opposed to one of our seasonal briefings, we will be identifying the definitive big issues and carrier wave trends within four overall category areas – society, consumer, experience, and brand.
Come with us as we travel along these ‘superhighways’ for our 2030 long range forecast.
: Ningli Zhu Face to Face
Why Attend?
Martin Raymond, The Future Laboratory co-founder
: Consumer 2030: Pleasure Revolution
As the new decade kicks in, we look at the bigger, deeper shifts in terms of how consumers are changing. People around the world will increasingly shy away from a life of relentless optimisation and productivity to prioritise primal enjoyment. Slacker culture will be celebrated and our collective guilt about solitude and leisure time will be alleviated.
: Experience 2030: Enlightened States
As these consumers metamorphose, their thirst for new experiences will become more existential, with explorations of self and identity taking priority over the shallow social media spectacles of the Turbulent Teens.
: Brand 2030: Post-purpose Brands
We look at how brands are changing for the 2020s. Pushing back against purpose-washing and bandwagon behaviour, brands will embrace imperfection and focus on betterment. Drawing on intuitive technologies, new products and services will constantly evolve to meet our needs.
: Nik Mirus Tokyo Smoke
: Off Hours Dogwalker Homecoat campaign. Photography by Cait Oppermann
Book your ticket now
Tickets can now be purchased at our Late Adopter rate.
COVID-19 : Given the government’s recent advice about public assembly, we’ve decided to set the agenda by postponing our Trend Briefing 2020 until Wednesday, 21 October 2020.
| Innovator: | Early Adopter: | Late Adopter: |
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£500 until 23 |
£600 until 24 February |
£700
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Agenda
Our UK Trend Briefing 2020 cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Coffee breaks and networking sessions offer the chance to debate the topics of the day with your fellow innovators.
Please fill the form below to download the full agenda.
Speakers
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.
Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is our resident luxury specialist. She also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints.
Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry
Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert for emerging consumer trends in Youth and Travel & Hospitality, and is always seeking out what’s next in the entertainment industry. When she isn’t in the office, she’s probably drinking coffee and writing short stories in an airy café. Before joining LS:N Global, Holly forecasted travel trends for WGSN.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.
Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is our resident luxury specialist. She also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints.
Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.
Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert for emerging consumer trends in Youth and Travel & Hospitality, and is always seeking out what’s next in the entertainment industry. When she isn’t in the office, she’s probably drinking coffee and writing short stories in an airy café. Before joining LS:N Global, Holly forecasted travel trends for WGSN.
Venue
Royal Academy of Arts
Benjamin West Lecture Theatre
Address:
Royal Academy of Arts, 6 Burlington Gardens, London, W1S 3ET
Royal Academy of Arts,
6 Burlington Gardens,
London
W1S 3ET