Trend Briefing 2020

25 March, London


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Overview

As The Transformational Twenties begins, we look at the key trends that will affect the next 10 years of consumer behaviour and experiences, as well as the mindset shifts that brands need to embrace both internally and externally.

It’s a Lab tradition that we look back to look forward, especially as we leave one decade and enter another. As such, we will mark 2020’s arrival with a clear assessment of what has gone before (hindsight), where this places us now (insight), and the line of travel we will take tomorrow (foresight).

As this is a decade forecast, as opposed to one of our seasonal briefings, we will be identifying the definitive big issues and carrier wave trends within four overall category areas – society, consumer, experience, and brand.

Come with us as we travel along these ‘superhighways’ for our 2030 long range forecast.

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Why Attend?

‘Ten years ago, we predicted the Turbulent Teens – a decade of dissent, populism, disruption, climate denial and the rise of the new right. And how accurate and prescient we were! For the year ahead, we’re focusing on the Transformative 20s – the decade of the proactive, positive-impact, progressive (at last) and purposeful consumer. Well, almost. As our Trend Briefing 2020 will show, our politics, culture, technologies, societal and trading landscapes are about to split and reform under this sea-change surge of proactivity.’

Martin Raymond, The Future Laboratory co-founder 

At our Trend Briefing 2020 event will also showcase a Trend Tracker, which assesses the evolution and impact of the key macrotrends we have identified over the past 20 years and offers strategic guidance on how to harness and use them over the coming decade. Against this backdrop, we will introduce you to three new macrotrends:

: Consumer 2030

As the new decade kicks in, we look at the bigger, deeper shifts in terms of how consumers are changing. 

: Experience 2030

In this briefing we chart the on-going development and forward moment of experience as it morphs into The CXperential Economy.

: Brand 2030

We look at how brands are changing for the 2020s, in terms of how we describe them, but also in terms of their brand pillars, personality, tone of voice, mission, purpose and vision.

Book your ticket now

Tickets can now be purchased at our discounted Innovator rate.

For bulk-booking and member discounts, please contact Accountmanagers@thefuturelaboratory.com directly

 

Innovator: Early Adopter: Late Adopter:

£500

until 23
January 2020

£600

until 21 February
2020

£700


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Agenda

Consumer 2030, Brand 2030 and Experience 2030 insights come together in a stimulating afternoon of ideas and strategy.

Our UK Trend Briefing 2020 cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Coffee breaks and networking sessions offer the chance to debate the topics of the day with your fellow innovators.

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Speakers

Tom Savigar
senior partner

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Chris Sanderson
co-founder

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond
co-founder

Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
Deputy Foresight Editor

Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is our resident luxury specialist. She also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints. 

Victoria Buchanan
senior futures analyst

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry

Tom Savigar
senior partner

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Chris Sanderson
co-founder

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond
co-founder

Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
Deputy Foresight Editor

Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is our resident luxury specialist. She also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints. 

Victoria Buchanan
senior futures analyst

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Venue

Royal Academy of Arts
Benjamin West Lecture Theatre

Address:
Royal Academy of Arts, 6 Burlington Gardens, London, W1S 3ET

Royal Academy of Arts,
6 Burlington Gardens,
London
W1S 3ET