Global Futures Forum 2019
00 : 00 : 00

Global Futures Forum 2019:
Contrarian Consumption

London - 17 October

Book now


At this year’s Global Futures Forum we look at how four key human needs – attainment, purpose, identity and security – are reshaping the coming decade’s consumer conversations

We have put together an action packed agenda full of inspiration, foresight and global experts. It has been designed to challenge current thinking and existing strategies on how we need to deal with tomorrow’s increasingly unsettled and righteous consumer - from those revitalising debates on climate change, to their twenty, thirty and forty something counterparts that are renegotiating the rules of engagement on everything from gender and sexuality, to brand purpose and consumer nonconformity. Welcome to the great awokening, the age of the new contrarian consumer.

On 17 October, we will present our research that we have compiled throughout the year, based around the four human needs:

: Attainment

: Purpose

: Identity

: Security


Global Futures Forum 2019

Why Attend?

Consumers and brands alike are living in unprecedented times, and to tackle them we need unprecedented insights, actionable foresights and a set of strategy and innovation tools that will help us convert these challenges to actionable, profitable and disruptive solutions.

The afternoon will be split into two sessions. Guests can customise their experience by selecting one presentation from each of the sessions below. Please note you can only attend one presentation during session 1 and one during session 2 as they will be running concurrently. Seats for each presentation are limited so make your choice at the time of purchase.

In each session, you will hear not only from The Future Laboratory’s foresight team, but also from external disruptors who are shaping the conversation around the topic of your chosen presentations. Each session ends with a 40-minute workshop with our team of strategists who will ground these trends in action.


Please choose your first presentation from the following:

Presentation: Attainment

Reality isn’t just about perception, it’s about next generation technologies that allow us to mould and melt it, but what happens when worlds collide and retail becomes the next malleable frontier?

: Programmable Realities 

: Retail Futures


Presentation: Purpose

Tomorrow’s  landscape will be dominated by purpose-driven brands, mission-specific consumers, and zero-waste products, but how do we make them commercial? Profitable and preferable?

: Food and Drink

: Sustainability 




Please choose your second presentation from the following:

Presentation: Identity

Multi-gender options, poly-sexual mores, and blended inclusivity are all part of the ‘new normal’, but how do ‘old normal’ brands, products and services flourish in this ever shifting mydentity landscape?

: Uncoupled Living 

: Youth Futures 2019


Presentation: Security

The push back against safe spaces and no-platform politics is well underway, but increasingly it is being bracketed to more potent movements that sees resilience becoming a core part of the consumer’s health and wellness agenda, but how can we push back when new health and wellness regimes require us to pitch in to flourish out?

: Resilience Culture 

: Health and Wellness

: Nike BB Adapt
: Photography by Monika Grabkowska
: Klarna Culture Calendar by Snask Studio’
: 2017-2019 by John Gerrard. Photography by Lance Gerber courtesy of Desert X

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John Gerrard 5 Lance Gerber - 960px-3




Book your ticket now

Tickets are now on sale.

Please note seats for each presentation are limited, so select your desired presentation for each of the sessions below.

If you are purchasing multiple tickets, please select a presentation from each of the sessions and press add to cart separately for each of the individual attendees.

Alternatively, for bulk-booking, you can contact a member of our sales team  directly.


Session 1:

Session 2:


Early Adopter: Late Adopter:


until 30 August


until 20





An afternoon of inspirational talks and workshops that will help you to make the strategic decisions that will lead to future success for your business. Make sure you download the event agenda by completing the form.


If your business would like to reach The Future Laboratory’s vast network of innovators across brands and agencies, we offer sponsorship opportunities throughout the year for all of our events and more. Please get in touch here for details.


Please complete your details on the following form to download the agenda.


A mix of influencers, innovators and creative thinkers that are already challenging the future and reaping the benefits have been selected to show you how to effectively implement disruption across a range of sectors.

Chris Sanderson,
Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Aleksandra Szymanska,
Art Director, The Future Laboratory

With a background in critical design and a penchant for experimental art, Aleksandra is our go-to source for avant-garde concepts and speculative scenarios. Having started as a freelance contributor, she joined LS:N Global in 2014. Aleksandra charts current developments in art direction, design and 2D and 3D visual arts, building detailed analysis of the aesthetic directions emerging across lifestyle sectors. She has a wide personal network of curators, artists and designers, and enjoys acting as a connector between creative practitioners and the industry.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Jessica Smith, Senior Creative Researcher, LS:N Global

Jessica joined The Future Laboratory in 2014 after completing a Masters degree in Trend Forecasting at the Polimoda Institute of Design and Marketing in Florence. After working at ASOS and then as a freelancer at The Future Laboratory, she became a permanent member of the team, working on client projects including Nikon, Royal Salute and QIC. 

Rachael Stott, Senior Creative Researcher, LS:N Global

Rachael joined LS:N Global in 2014 and is responsible for running the fast-paced Seed and Insight news sections. She is also a primary contact for the designers and brands we feature. Rachael has studio experience working for high-end fashion labels, such as Jonathan Saunders and Margaret Howell. Her avid interest in visual culture beyond the realms of fashion led her to study trend forecasting at Central Saint Martins.


The Future Laboratory’s home at Elder Street has its own story to tell. The Grade II-listed property is built on the site of a Roman cemetery and in the precincts of the medieval Priory and Hospital of St Mary Spital.

Located between London’s creative capital of Shoreditch and the financial heart of the city, it’s a short walk from Shoreditch High Street and Liverpool Street stations.

The Future Laboratory
26 Elder Street
London E1 6BT

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