At this year’s Global Futures Forum we look at how four key human needs – attainment, purpose, identity and security – are reshaping the coming decade’s consumer conversations
We have put together an action packed agenda full of inspiration, foresight and global experts. It has been designed to challenge current thinking and existing strategies on how we need to deal with tomorrow’s increasingly unsettled and righteous consumer - from those revitalising debates on climate change, to their twenty, thirty and forty something counterparts that are renegotiating the rules of engagement on everything from gender and sexuality, to brand purpose and consumer nonconformity. Welcome to the great awokening, the age of the new contrarian consumer.
On 17 October, we will present our research that we have compiled throughout the year, based around the four human needs:
Consumers and brands alike are living in unprecedented times, and to tackle them we need unprecedented insights, actionable foresights and a set of strategy and innovation tools that will help us convert these challenges to actionable, profitable and disruptive solutions.
The afternoon will be split into two sessions. Guests can customise their experience by selecting one presentation from each of the sessions below. Please note you can only attend one presentation during session 1 and one during session 2 as they will be running concurrently. Seats for each presentation are limited so make your choice at the time of purchase.
In each session, you will hear not only from The Future Laboratory’s foresight team, but also from external disruptors who are shaping the conversation around the topic of your chosen presentations. Each session ends with a 40-minute workshop with our team of strategists who will ground these trends in action.
Please choose your first presentation from the following:
Reality isn’t just about perception, it’s about next generation technologies that allow us to mould and melt it, but what happens when worlds collide and retail becomes the next malleable frontier?
: Programmable Realities
: Retail Futures
Tomorrow’s landscape will be dominated by purpose-driven brands, mission-specific consumers, and zero-waste products, but how do we make them commercial? Profitable and preferable?
: Food and Drink
Please choose your second presentation from the following:
Multi-gender options, poly-sexual mores, and blended inclusivity are all part of the ‘new normal’, but how do ‘old normal’ brands, products and services flourish in this ever shifting mydentity landscape?
: Uncoupled Living
: Youth Futures 2019
The push back against safe spaces and no-platform politics is well underway, but increasingly it is being bracketed to more potent movements that sees resilience becoming a core part of the consumer’s health and wellness agenda, but how can we push back when new health and wellness regimes require us to pitch in to flourish out?
: Resilience Culture
: Health and Wellness
: Nike BB Adapt
: Photography by Monika Grabkowska
: Klarna Culture Calendar by Snask Studio’
: 2017-2019 by John Gerrard. Photography by Lance Gerber courtesy of Desert X
Last chance to book at Late Adopter rate.
Please note seats for each presentation are limited, so select your desired presentation for each of the sessions below.
If you are purchasing multiple tickets, please select a presentation from each of the sessions and press add to cart separately for each of the individual attendees.
Alternatively, for bulk-booking, you can contact a member of our sales team directly.
|Early Adopter:||Late Adopter:|
An afternoon of inspirational talks and workshops that will help you to make the strategic decisions that will lead to future success for your business. Make sure you download the event agenda by completing the form.
If your business would like to reach The Future Laboratory’s vast network of innovators across brands and agencies, we offer sponsorship opportunities throughout the year for all of our events and more. Please get in touch here for details.
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Jessica joined The Future Laboratory in 2014 after completing a Masters degree in Trend Forecasting at the Polimoda Institute of Design and Marketing in Florence. After working at ASOS and then as a freelancer at The Future Laboratory, she became a permanent member of the team, working on client projects including Nikon, Royal Salute and QIC.
Rachael joined The Future Laboratory in 2014, and is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors. With a personal interest in conscious business and material innovation, Rachael’s strength lies in translating our strategic foresight into creative visual output to help inspire clients to apply this thinking. As our fashion and retail expert, she has worked on projects for clients such as adidas and the British Fashion Council, and is a regular presenter at our forums and events
Geoffrey works with digital media on platforms that combine technical innovation with romantic tragedy, visual demagoguery and hyper-sensationalism. He has spoken at many international design festivals over the past 17 years, focusing on new media crossovers, web art and innovative applications of visual design. In 2016, he co-founded the Department of New Realities with Anita Fontaine at W+K Amsterdam, where he is creative director on visionary projects that merge art and technology and speculative design that addresses the futures landscape.
Faber Futures is a multidisciplinary design agency operating at the intersection of nature, technology and society that offers innovative design solutions for an impactful transition towards sustainable futures. With a background in architectural design and material futures, Natsai pioneered the application of microbial pigment dyes for textiles and won the Index Award 2019 for her chemical-free, water-saving biofabrication system. In her 2017 TED talk, she demonstrated how emerging biotechnologies converge with craft and interact with the realities of resource scarcity, climate change and sustainable development.
Calum has spent long periods in the past 25 years challenging himself in hostile, non-permissive environments across the globe, drawing on skills learned in his early years as a Royal Marine. Calum founded the Extraordinary Adventure Club (EAC) in response to a demonstrable need to offer a unique approach to personal development by providing bespoke and revolutionary programmes of self-discovery and self-mastery. EAC helps people to unlock their inherent resilience and recalibrate their perceptions of themselves and the world.
Fika is an emotional fitness app, a fast-growing EdTech start-up on a mission to mainstream emotional fitness with Olympic and world champion athletes that is solving the global mental health crisis through sustainable emotional education. Nick co-founded Fika after his best friend Ben committed suicide and is committed to raising global awareness of emotional education. He works with industry-leading academics to evaluate the impact of regular emotional exercise on students’ wellbeing, attainment and continuation. He is also a health tech contributor on Forbes.
Dimitrios is a renowned consumer and business psychologist based in London. An expert in the fields of academia, consultancy, media commentary and art advising, he uses science to provide solutions for businesses, helping them understand how people connect with brands and services. He was the first person to establish the consumer psychology field in the UK, and quickly understood how making a connection between communications, economics and psychology can help business. He is a leading commentator on consumer behaviour and a frequent guest on the BBC.
The Future Laboratory’s home at Elder Street has its own story to tell. The Grade II-listed property is built on the site of a Roman cemetery and in the precincts of the medieval Priory and Hospital of St Mary Spital.
Located between London’s creative capital of Shoreditch and the financial heart of the city, it’s a short walk from Shoreditch High Street and Liverpool Street stations.
The Future Laboratory
26 Elder Street
London E1 6BT