Australia Trend Briefing 2020
00 : 00 : 00

Australia Trend Briefing 2020

13 February - Melbourne
20 February - Sydney

Book now


Welcome to The Resilience Movement – where challenge, change, agility and innovation fight back.

This year, our three macrotrends –  Resilience Culture, Programmable Realities and Uncoupled Living – explore how resilience is needed to make our brands more agile, living alone more empowering, and the ways in which we shape reality more complex, flexible and multi-faceted.

At our Australia Trend Briefing 2020, we will deliver the key insights from the three macrotrends that are set to transform the business landscape over the next 5-10 years. The presentations will combine expert insight and best-in-class case studies, with practical advice on how to harness and implement these trends.

Are you ready for your resilience training?

: Top: Singular Residence Hotel, branding by Futura, photography by Rodrigo Chapa
: Right: Nike Adapt BB Shoe

3. Nike BB Adapt-1

Why Attend?

‘Resilience isn’t just about toughening up. It’s about relearning, rebooting and recalibrating brands, businesses, corporations and, more importantly, ourselves.’

Martin Raymond, co-founder, The Future Laboratory

During our Australia Trend Briefing 2020, we will introduce you to:

: Resilience Culture

We have been living in a state of self-censorship, hyper-safe spaces and comfort-zone culture, nestling among the people, platforms, places and behaviours that make us feel like one of the crowd.

But this bubble-wrapped existence hasn’t worked. Self-care has turned into a social media performance, our responsibilities are outsourced to technology, and young people avoid social situations in favour of the safety of home. Yet anxiety and personal dissatisfaction remain prevalent – and people are pressing for urgent change.

Learn how to equip yourself with the tools to thrive in the age of self-censorship.

: Programmable Realities

The cognitive separation between the real and virtual realms is becoming far less pronounced. Advances in mixed-reality technologies, combined with the power of machine learning, are extending our experience of reality in a much more meaningful way. At the same time, reactive new materials and technologies are allowing real objects to replicate with ease the ever-changing nature of the digital sphere.

Prepare for a future in which our consumer touchpoints are no longer set in stone or any other solid matter.

: Uncoupled Living

For centuries, society has been structured around the concept of the married couple, or coupling, with single people discriminated against, stigmatised and stereotyped.

But with marriage rates in decline and more people living alone, eating alone and purchasing for one,being single is no longer considered an anomaly. In fact, it’s become liberating, with positive singledom driving not only ashift in perception but also a greater diversity of relationships in the modern era.

Find out what this means for your products and services.

: Asung Ko by Ines Alpha
: Front cover of Aesthetica magazine, February / March issue. Photography by Matias Alonso Revelli
: Microsoft rebranding by Microsoft and Tendril
: Culture Calendar, Klarna by Snask Studio

2. Asung Ko by Ines Alpha


4. Microsoft rebranding by Microsoft and Tendril

1. Culture Calendar, Klarna by Snask Studio


Book your ticket now

Tickets for both Sydney and Melbourne Trend Briefings can now be purchased at our Late Adopter rate.

For bulk-booking and member discounts, please contact directly 


Innovator: Early Adopter: Late Adopter:


until 20 November

(approx. $1000)

until 18 December

(approx. $1200)



Our Trend Briefing cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities.

This is an event designed to inspire innovation and reframe strategy, where we will show you how to harness insights for future business success. Coffee breaks and networking sessions offer the chance to debate the topics of the day with your fellow innovators.


To receive the agenda, complete your details on the following form:


Chris Sanderson,
Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Victoria Buchanan, Senior Futures Analyst, The Future Laboratory

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Barrie Barton, founder and CEO, Right Angle Studio

Barrie is a lawyer by qualification, an entrepreneur by nature and an urban strategist by profession. He has spent most of his adult life thinking about the relationship between the places where we live and the people we become. His company Right Angle Studio is engaged around the world by governments and industries that want to understand how cities and their people are changing, advocating for more enriching places and more caring communities.


Melbourne Venue, 13 February

Kino Cinema

Sydney Venue, 20 February

Palace Chauvel Cinema

Melbourne’s premiere metropolitan cinema, located at Collins Place in the city’s CBD. The Kino features seven screens, with a superb selection of local and international feature films, documentaries and mainstream titles. Kino offers a stylish café and bar area, ideal for post-film catch ups, film festival soirées, or even hosting your own special events.

Collins Place Car Park offers Kino Cinema guests free parking during the first two hours of their visit (additional rates apply after two hours). Located at 28 Flinders Lane, the Collins Place Car Park is on the right hand side of the lane, approximately 50 metres from Spring Street. Tram routes 109, 11, 12, 48 (Spring St stop). The nearest train stop is Parliament Station.

45 Collins St, Melbourne VIC 3000, Australia

Sydney’s heritage-listed cinematic gem, Chauvel Cinema, has been operating in Paddington for over 40 years and has long been the spiritual home of Australian film culture, a gathering place for avid cinema lovers to share their passion for the best in independent, world and cult cinema.

Paid parking is available at the St Vincent’s Hospital Car Park, a 15 minute walk from the cinema. Bus routes 333, 352, 378, or 380.

249 Oxford St, Paddington NSW 2021, Australia.

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