: Ningli Zhu Face to Face
Martin Raymond, The Future Laboratory co-founder
We look at the bigger, deeper shifts in terms of how consumers are changing. People around the world will increasingly shy away from a life of relentless optimisation and productivity to prioritise primal enjoyment. Slacker culture will be celebrated and our collective guilt about solitude and leisure time will be alleviated.
As these consumers metamorphose, their thirst for new experiences will become more existential, with explorations of self and identity taking priority over the shallow social media spectacles of the Turbulent Teens.
We look at how brands are changing for the 2020s. Pushing back against purpose-washing and bandwagon behaviour, brands will embrace imperfection and focus on betterment. Drawing on intuitive technologies, new products and services will constantly evolve to meet our needs.
: Nik Mirus Tokyo Smoke
: Off Hours Dogwalker Homecoat campaign. Photography by Cait Oppermann
Our Australia Trend Briefing 2021 cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Fill in the form below to receive the agenda once it has been released.
: Introversion Immersion by Tim Fishlock
You can now book tickets to our online event.
Purchase a ticket to the event separately, or as part of our new Trend Briefing 2021 collection which also includes The Transformative Twenties PDF report, which you'll receive one day after the event.
Members of LS:N Global get discounted access to this event. Please contact your account manager at firstname.lastname@example.org to receive your discount code. Members can also access the new report on LS:N Global.
Event ticket only (A$400)
Trend Briefing 2021 Collection
Report + Event ticket (A$700)
Chris is responsible for delivering the company’s global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in major cities around the world. Clients who have booked his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Chanel, Harrods, Aldo and H&M.
Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.