Trend Briefing 2021

Australia Online Event - 25 February

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Overview

At our Australia Trend Briefing, we take a look at the three macrotrends that will affect the next 10 years of consumer behaviour and experiences, as well as the mindset shifts that brands need to embrace both internally and externally.

Join us on 25 February for this online event taking place from 8.30am - 10.35am AEDT. Learn about the implications of Post-purpose Brands, the new experiences that will fuel our Enlightened States and why the defining behaviours of the nascent Pleasure Revolution cannot be ignored.

You can purchase tickets to this event separately, or as part of the collection that contains the event ticket and a new PDF trend report.

: Ningli Zhu Face to Face

Why Attend?

‘Ten years ago, we predicted the Turbulent Teens – a decade of dissent, populism, disruption, climate denial and the rise of the new right. And how accurate and prescient we were! For our Trend Briefing 2021, we’re focusing on the Transformative 20s – the decade of the proactive, positive-impact, progressive (at last) and purposeful consumer.’

Martin Raymond, The Future Laboratory co-founder

At our Trend Briefing 2021 online event we will also showcase a Trend Tracker, which assesses the evolution and impact of the key macrotrends we have identified over the past 20 years and offers strategic guidance on how to harness and use them over the decade. Against this backdrop, we will introduce you to three new macrotrends:

: Consumer 2030: Pleasure Revolution

We look at the bigger, deeper shifts in terms of how consumers are changing. People around the world will increasingly shy away from a life of relentless optimisation and productivity to prioritise primal enjoyment. Slacker culture will be celebrated and our collective guilt about solitude and leisure time will be alleviated.

: Experience 2030: Enlightened States

As these consumers metamorphose, their thirst for new experiences will become more existential, with explorations of self and identity taking priority over the shallow social media spectacles of the Turbulent Teens.

: Brand 2030: Post-purpose Brands

We look at how brands are changing for the 2020s. Pushing back against purpose-washing and bandwagon behaviour, brands will embrace imperfection and focus on betterment. Drawing on intuitive technologies, new products and services will constantly evolve to meet our needs.

: Nik Mirus Tokyo Smoke
: Off Hours Dogwalker Homecoat campaign. Photography by Cait Oppermann

Agenda

Consumer 2030, Brand 2030 and Experience 2030 insights come together in a stimulating online event of ideas and strategy.

Our Australia Trend Briefing 2021 cuts across broad research areas and examines the data in detail, providing a unique picture of tomorrow’s growth opportunities. Fill in the form below to receive the agenda once it has been released.

: Introversion Immersion by Tim Fishlock

DOWNLOAD AGENDA

Book your ticket now

You can now book tickets to our online event.

Purchase a ticket to the event separately, or as part of our new Trend Briefing 2021 collection which also includes The Transformative Twenties PDF report, which you'll receive one day after the event.

Members of LS:N Global get discounted access to this event. Please contact your account manager at accountmanagers@thefuturelaboratory.com to receive your discount code. Members can also access the new report on LS:N Global.

Online Event
Event ticket only (A$400)

Trend Briefing 2021 Collection
Report + Event ticket (A$700)

Download the Trend Briefing 2021 Online Event Agenda

Speakers

Chris Sanderson

co-founder, The Future Laboratory

Chris is responsible for delivering the company’s global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in major cities around the world. Clients who have booked his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Chanel, Harrods, Aldo and H&M.

Martin Raymond

co-founder, The Future Laboratory

Martin is editor-in-chief of LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.