They’re responding to the disconnection between tv advertisements, brand campaigns and posters for food-delivery apps that continue to feature families and friends feasting together – when the reality is quite the opposite.
Eating has become anti-social, confined to on-the-go convenience foods, impersonal app-based orders and meals regularly eaten alone. In fact, snacking has become preferential to eating meals for 59% of adults worldwide, with the figure rising to 70% for Millennials (source: Mondelez International).
Driving change are the Kindred Diners – three innovators working to build communities around – and inspired by – food and drink. Former chef Jessica Alonso brings strangers together in Austin, Texas, for leisurely eating experiences. East London’s Alistair Maddox is building his business network by cooking for others, while Queensland-based dietitianand nutritionist Tracy Hardy is inspiring indigenous Australian families to put traditional bush foods back into their diets.
Kindred Diners are our latest Food & Drink Tribe, whose behaviours and preferences will inspire brands – as well as new generations – to reconnect with the pleasure and acquaintances that can be made through food and drink. Watch the Kindred Diners film and discover all three tribe members on our trends intelligence platform, LS:N Global.
Tribes, an exclusive series published on LS:N Global, is the culmination of months of ethnographic research conducted by our specialist researchers. Members of the platform use Tribes to get an exclusive glimpse into the homes and mindsets of their future consumer. If you’re still hungry to read more, we have more than 60 Tribes across a variety of sectors. Become a member today and get full access.