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In the Press : November


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13 December 2019

Author: The Future Laboratory

Image: Ines Alpha


In November: The new wave of personal trainers on Stylist; Martin Raymond shares insight with The Guardian; the Untethered Luxurians has been discussed on The Peak and Marriott International looks into the future of luxury hospitality.  

Blume, US


Meet the female personal trainers transforming the way we exercise 

Instead of being militant and results-driven, there’s a new wave of female personal trainers who are good for the mind, body and soul.

So what’s leading the change? Positive social movements like #ThisGirlCan and #StrongNotSkinny help. With over 10 million combined posts on Instagram, those hashtags are becoming less of a trend and more a way of life. In part, it’s also thanks to strong female role models in the public eye. “Athletes like Serena Williams and Ronda Rousey are spreading messages of body positivity and showcasing their strong physiques,” says Jessica Smith, senior creative researcher at The Future Laboratory. “Social media has created an inclusive community for women everywhere. They’re ditching the dreaded cardio training, opting to lift weights and gain strength instead.” Hence the launch of Stylist’s own fitness studio in London – Stylist Strong – which opened to the public this year. Read the full article on Stylist here.

For more insight on the Health and Wellness sector check out the articles below:

Modern Therapy

Why Community Will Shape the Future of Wellness

The Conscious Decelearators 

Oceanix City by Bjarke Ingels Group (BIG)

The Guardian

'I predicted more video eyewear': the 2010s as seen by futurologists

The 2010s has been an eventful decade for online influencers, craft brewers and vape shop owners – and a disappointing one for retail assistants, journalists and black-cab drivers. At the beginning of the decade, everyone hated the bankers and exulted the tech barons; as it draws to its close, everyone hates the tech barons and ignores the bankers. But amid all the uncertainty, one ancient profession has flourished: the fortune-teller.

Naturally, modern fortune-tellers don’t call themselves fortune-tellers; they prefer “trend forecaster” or “futurologist” or (sorry) “lifestyle detective”. They usually do without the animal entrails and star charts, preferring to read the runes from makeup trends in Seoul, tech start-ups in Palo Alto and genetic experiments in Shenzhen. And they have made themselves as indispensable to 21st-century product designers and brand managers as astrologers once were to kings. As Martin Raymond noted in his Trend Forecaster’s Handbook of 2010, forecasting “now underpins all aspects of society where it is important to understand the short-, medium- and long-term impact of new and emerging changes in the culture around us”. Read the full article on The Guardian.

Get your copy of The Trend Forecaster’s Handbook.

Image from LS:N Global

The Peak

Stressed out? Take a wellness sabbatical

Work and wellness are no longer mutually exclusive with the latest travel trend high flyers are jumping on to.

The Wellness Sabbatical trend speaks to what futureforecasters LSN Global sees as a new breed of high-net-worth individuals: a tribe they call ‘Untethered Luxurians’ with a radically new mindset centered on freedom, discovery, flexibility, footloose living and self-fulfillment. Read the full article on The Peak.

Discover our tribe, Untethered Luxurians here.

Gentle Monster kids by Luca Mastroianni

Marriott International

Marriott International Expected To Debut More Than 30 Luxury Hotels In Established And Emerging Global Hotspots In 2020

In looking at the future of luxury hospitality, Marriott International collaborated with a team of trend forecasters at The Future Laboratory to better understand the attitudinal shifts that are creating a new genre of travelers. Edmundson continued: “The concept of transformative travel – travel motivated and defined by a shift in perspective, self-reflection and development – has become more pronounced and it has given rise to The Purposeful Luxurian, a new breed of traveler that is more progressive, proactive, and looking to affect positive change. This new global explorer views travel as a way to improve physical and mental wellbeing, as well as a means to do good.” Read the full article on Marriott International.

Discover our macro Travel & Hospitality trend, Liberation Luxury.

To find out more about our client work and strategic services click here

Every month, we publish the best articles that feature The Future Laboratory in the press, read our most recent articles below:

In the Press: October

In the Press: September

In the Press: August

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