21 November 2018
Author: Robyn Turk
Technology can’t entirely replace brick and mortar
By 2043, The Future Laboratory believes that virtual and augmented reality will take the place of brick and mortar stores in many regards. This would mean that high-street shopping will decrease in necessity, in place of virtual showrooms and holographic products. In a future retail landscape such as this, the only essential purpose to brick and mortar stores will be to bring in the aspect of community. Without this communal component, AI and virtual reality retail would be emotionless and could threaten trust between the consumer and the brand. Technology will solve many problems within retail, but cannot take place of true face-to-face interactions.
This article was originally posted on Fashion United.
For more key retail insights read our Retail Futures 2018 : Storefront Salvation Report.