As the beauty landscape evolves and diversifies, its future will be characterised by two movements running counter to one another. On the one hand is the zeitgeist’s celebration of diversity, inclusion and natural beauty, while on the other, popular technologies are shaping a new ideal of perfection and flawlessness.
Our Beauty Futures Presentation 2018 is your guide to navigating this changing landscape, mitigating risks and seizing oncoming opportunities. Our skilled strategists guide you through the smaller shifts that are rippling across categories, from new trends in fragrances such as Anti-perfumes and Affordable Aromas to how the language of facial skincare is affecting bodycare. We also explore Algorithmic Beauty, our latest macrotrend that questions whether technology is creating a new objective definition of what is considered beautiful.
Top: Nicolas Garnier for The Future Laboratory
Right: Atolla Skin Lab, US, photography by Rob Chron
: Market Shifts
We analyse the most pertinent shifts in the global beauty market, from innovations in self-tanning to personalised haircare and a new awareness of Japanese beauty’s potential.
: Rising Trends
These include the new products that cater for the body’s changing cyclical needs; the shift of Insta-beauty Offline; the brands championing make-up as a means of self-expression; and how braids are being celebrated as an art form and a sign of resistance.
: Macrotrend: Algorithmic Beauty
As beauty technologies become more popular, social media, artificial intelligence and algorithms are shaping a new beauty ideal. Our analysis of this key macrotrend includes the science ofsmart mirrors, devices and apps in the skincare and cosmetics buying process; and how AI is creating a personalised feedback loop between products and their efficacy.
: Q&A Session and Toolkits
We offer a series of practical take-outs on how your team can implement these future strategies in your organisation. A dynamic Q&A session means you can harness expert support intailoring the presentation’s most pertinent insights to your brand.
: Marble Universe by Daniel Danielsson for LUSH Cosmetics
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
This incisive presentation brings the insights from The Future Laboratory’s latest research to your team in an interactive setting, at your choice of venue. Our skilled analysts bring the visually arresting presentations to life, with best-in-class case studies and practical tips on harnessing the trends in your organisation.
The presentation can be tailored to suit a range of contexts, from leadership programmes to concept development workshops, or as an inspirational keynote for your company conference.
The accompanying PDF report provides further insights and enables you to share all content across your organisation.
Book now and inspire your team to innovate and satisfy the changing desires of the future beauty consumer.
For more information, or to book this presentation for your own business or event, please complete your details on the Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.