Food & Drink Futures Forum 2017 In-house Presentations | The Future Laboratory
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Food & Drink Futures

Strategic tools for the age of Educated Eating

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Overview

As the global shift towards health and wellness turns more consumers on to provenance and processes, we are entering a new age of Educated Eating.

Foodie culture is stronger than ever, driven by a hunger for new information, innovations and experiences. Our Food and Drink Futures 2017 in-house presentation is designed to connect your team to the key trends that are shaping the sector and the tools needed to apply them to satisfy the evolving tastes of diners and drinkers across the world.

From Terroir Spirits that borrow from the world of wine to consumers turning to medically assured sources to help them make more enlightened food choices, our analysts will bring to life the most pertinent market insight and research, and deliver strategic foresight on how best to apply it. The presentation can be tailored to meet your specific needs and delivered at your chosen time and place.

Top: Nourish Baby, US
Right: Arepa Juice, New Zealand

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In this presentation we examine:

: The New Food and Drink Consumer

We introduce two new consumer tribes – The Upstreamists and Low-impact Eaters – and explore their changing relationship with food and drink, wellbeing and the planet, and how their behaviour is shaping their consumption habits.

: Trends Rising

Food gets political in Activism Dining; brands offer culinary shortcuts to gourmet at-home cooking in Anti-intuitive Cooking; and drinking dens abandon the back bar to bring the bartender to the forefront of the experience in No-bar Bars.

: Special Report – Educated Eating

Hyper-knowledgeable consumers are seeking more information on provenance, ingredients and processes. We explore ways in which businesses are educating them on sustainable consumption to benefit their health and that of the world.

Toolkit

We offer a series of practical take-outs on how your team can implement these future strategies within your organisation, from making the foreign familiar to becoming a health partner.

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‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’

Maya Draisin, associate publisher and head of marketing, Wired

Our Food and Drink Futures 2017 in-house presentation connects your team with the emerging trends and consumer attitudes that are shaping the future of food and drink. Our expert researchers and analysts will create a unique interactive environment to help you achieve your desired outcomes.

The presentation can be tailored to suit a range of formats. Perhaps you are looking to host a workshop to explore a new product concept or have an event that requires a thought-leading keynote? Our in-house presentation is designed to inspire future thinking and provide a practical guide to implementing strategies that are fit for the future.

For more information, or to book this presentation for your business or event, please complete your details on the following Book Now contact form.

Please fill the form below and a member of our team will be in touch.

Speakers

Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Trevor Hardy, CEO, The Future Laboratory

Trevor joined The Future Laboratory as CEO in 2014. He is responsible for the overall growth of the business: diversifying our products and services, expanding the countries in which we operate and creating new partnerships. He is creative, entrepreneurial with a strong commercial focus and has always been passionate about helping brands prepare for what is next.

Philippa Wagner, Strategic Insight Director, The Future Laboratory

By anticipating macro-cultural changes, Philippa defines what trends and cultural behaviour shifts will mean for brands to create future-focused innovation for future growth. With a master’s degree from The Royal College of Art and a design and fashion futures background, over the past 20 years she has helped shaped the future of brands across the beauty, automotive, technology and apparel sectors, and helped shape their brand futures through the language of trends. She is also senior visiting lecturer at Central Saint Martins on the Material Futures MA course as well as a regular contributor to Viewpoint magazine.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Ruth Marshall-Johnson, Foresight Director, The Future Laboratory

Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication and speaker at international seminars.

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