'Sexy data' and intelligent content with a twist are the phrases clients use most when talking about Future Poll, our global consumer and market research division. That very much sums up its approach to capturing the kind of quantitative data and qualitative insights needed to anticipate future market trends and new consumer attitudes and behaviours. It is Future Poll's insightful, intelligent and lateral analysis and rich, qualitative questioning that brings data to life for clients, and what we base our strategy and innovation work on.
This accurate, investigative, provocative, versatile and revelatory research work is carried out via online surveys of consumers, businesses and experts, using a host of carefully selected survey providers; and the findings are supplemented by expert opinion from our Futures 100 panel, international correspondents and desk research.
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