The Future Laboratory – Research magazine’s December issue features an article on the Personal Information Economy (PIE) by The Future Laboratory’s James Kennedy.
Those of you who attended Trend Briefing Autumn/Winter 2011 will already be experts on the subject, of course. But even you may want to glance at it in order to digest a little pre-Christmas PIE.
For everyone else the article is a great introduction to the central tenets of PIE, and the value of personal information to brands. It predicts that, in the future, brands such as Facebook and Google won’t be the only ones grabbing a slice of the profits to be made from our personal data.
Check out Research magazine’s article now.
International – The Future Laboratory has announced a four-year partnership with Australian lifestyle publisher NewsLifeMedia.
The partnership will inform the Australian publisher on what is new and next in consumer thinking, enabling it to provide cutting-edge platforms for its advertisers. The Future Laboratory will provide consumer insight and trend forecasts to the publisher’s companies, including its biannual Trend Briefings.
‘Our partnership with The Future Laboratory builds on NewsLifeMedia’s goal of becoming Australia’s leading lifestyle and life-stage content company,’ says Sandra Hook, CEO of NewsLifeMedia. ‘In partnering with a team of world-leading futurists, we are equipping our advertising clients with insights to help them navigate a path to the future.’
Chris Sanderson, co-founder and director of The Future Laboratory, last week presented the Food Futures 2011 report exclusively to NewsLifeMedia clients in Melbourne and Sydney. The report reveals new consumer behaviour and trends in relation to food, while showing the key opportunities and obstacles for brands in the Turbulent Teens.
‘This relationship creates a hugely exciting opportunity for both organisations to deliver insightful and game-changing content that will make those who use it two steps ahead of their competition,’ says Sanderson. ‘This new offer will deliver up-to-date information and insight into what is new and next, and what consumers will be buying into in the future.’
To order a copy of the Food Futures report, visit The Future Laboratory shop, or to learn how to stay ahead of the competition in tomorrow’s uncertain landscape, contact Lucy Colledge on 020 7870 1995 to book a place at our next Trend Briefing.
The Future Laboratory – The inaugural Intelligence Squared If conference was held on November 25-26 at the Royal Geographical Society in Kensington.
In a format a little like TED, but with fewer billionaires in attendance as far as we could tell, an array of high-profile speakers, from Professor Susan Greenfield to Geoff Dyer and Iain Sinclair, enlightened and inspired with their take on the future. The Future Laboratory’s very own Chris Sanderson was also speaking, and had Wired.com and others all excited about Anarconomy. Chris was named by the conference organisers as one of the highlights of the two days.
What we learned:
: London’s population increases by one person per hour, while Mumbai’s increases by 44.
: 2% of the world’s surface is covered by cities. These cities contain 53% of the world’s population and produce 75% of its pollution.
: The average water footprint for a person in the UK is 4,645 litres per day.
: Americans are now 3m tonnes heavier than they were in 1960.
: 1 in 6 people in the developed world live within 20 minutes of an airport.
: A vegetarian with a Hummer produces fewer greenhouse gases than a meat eater on a bicycle.
: More people in the UK visit art museums every year than attend premiership football matches.
: 10m Kinects have been sold so far. 12m people play World of Warcraft. Half a billion people have downloaded Angry Birds.
: UK life expectancy goes up by five hours every day.
: In the UK, 10m people (20% of the population) will make it to 100.
: 25% of citizens are over 65 years old in Japan
: The age group with the largest growth of STDs is the over-50s.
Video highlights from key speakers will go up on the conference website over the next few weeks.
To create headline statistics of your own, contact Tiffany Arntson.