After graduating from Nottingham Trent University with a degree in fashion communication and promotion, Joanna joined The Future Laboratory as a trend researcher, an ideal opportunity for her to fulfil her passion for exploring the new and the next.
Joanna is particularly interested in consumer behaviour and brand experiences, and her love of technology aids her continual search for new information. She is a big believer of passing things on to others, and likes to share her findings on her blog(s).
A lover of games, the outdoors and making things, she is also an avid hoarder of anything she can find a new purpose for, and will try anything new at least once.