After completing an undergraduate degree in economics and history, an MSc in business sustainability and a stint in the South African mining industry, Jamie realised he was more interested in life above ground.
As a trends researcher, he is satisfying his appetite for observing and analysing consumer behaviour. He is happiest when he is hunting for the latest phenomenon and discovering the obscure.
When he is not working Jamie spends his spare time being disappointed by purchases from eBay, collecting things he doesn't need and getting lost on his bike.