After graduating with a degree in psychology from Newcastle University, James Kennedy began his career in research at the Centre for Appearance Research in Bristol. Here, he worked on public attitudes towards and effective coping strategies for disfigurement, and appeared in the Trinny and Susannah series, The Great British Body, on ITV.
Following this, James moved to London and YouGov, where he specialised in media research. When he wasn't working on the News International account, he explored topics ranging from the culture of celebrity to the best tv channels (Sky1 or Dave?).
James is passionate about music, cider and Bath Rugby, and considers the Recreation Ground his spiritual home.