Alex joined The Future Laboratory in 2011. She believes focus and understanding are key to innovative strategic thinking, and that they free us and give us the confidence to challenge convention.
She previously honed her consumer and brand understanding as an insight researcher, then strategist, at brand consultancy Fitch, where she worked for global clients such as Vodafone, Dubai Pearl, McLaren, ghd, Molton Brown and HSBC. She contributes to articles on branding and innovation, as well as writing her own creative blog.
She lives near the flower market on London's Columbia Road and has an equal passion for camping and culture. She is a keen member of our veg team and in her spare time she is likely to be found wild swimming or at an exhibition.