Alena studied fine art and art and design at Cordwainers at the London College of Fashion before embarking on a career in sales. She worked as a group sales coordinator for Jurys Inn and The Doyle Collection for 10 years before joining The Future Laboratory as sales administrator.
Her role involves scouring databases, top 100 lists and professional association membership logs to identify potential clients, as well as providing support for the sales team and helping to keep clients and prospects informed about forthcoming events and publications.
In her spare time Alena enjoys writing music, flower-arranging for events and painting.