Martin Raymond: Strategy and Insight Director
Martin Raymond
Martin Raymond edits Viewpoint magazine and is also author of The Tomorrow People: Future consumers and how to read them today (Financial Times Prentice Hall). He is a regular contributor on trends and business to the BBC, and co-founder of The Future Laboratory. Born in 1961 in Ireland, he moved to the UK in 1984 to work as a journalist in the design, fashion, film and video sectors. He founded VideoGraphic, and later became an associate editor at Screen International.

Martin went on to edit and re-launch Fashion Weekly, the UK's fashion business bible. A return to his native Dublin to present RTE television's fashion magazine programme Head To Toe was followed by a four-year tenure at the London College of Fashion, as senior lecturer in fashion journalism. A Fellow at Nottingham Trent University, he maintains a busy schedule of lecturing at over 12 colleges and universities throughout Great Britain and Ireland. Martin is currently working on his second book, The Hidden Life of the Consumer, which takes an ethnographic look at how and why people shop and how brands and retailers can plug into process in a way that benefits consumers as well as the organisations targeting them.
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